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5 Ways to Spice Up Your Video Marketing

Spice Up Your Video Marketing

Summary: How are you setting yourself apart within the industry? It’s now becoming increasingly important to use video in the right way to speak to the right audiences.

For a few years now, video content has been dominating the digital marketing space and it’s not going to slow down any time soon. According to Forbes, video is expected to take up more than 80% of internet traffic this year alone. The onus is on content marketers to ensure that they’re on top of video marketing trends to stay competitive in such a fast-paced and constantly evolving landscape.

In the past, we’ve discussed ways to use video to ignite your marketing campaigns. If you’ve already explored different types of videos to build your brand, business, and bottom line, it’s time to brainstorm other unique video features to stay ahead of the competition. Keep in mind that it’s no longer enough to just use video to market your product or service. How are you setting yourself apart within the industry? It’s now becoming increasingly important to use video in the right way to speak to the right audiences.

Here are 5 ways to spice up your video marketing year:

Use Structured Data for Livestream Content

Google recently introduced a new way for online users and businesses to markup their livestreams with indexing API and structured data. These new tools help more people discover your livestream videos in Search and Assistant. A distinctive feature of this new tool is it allows your videos to show up on Google Search with a red “live” badge.

Video Marketing Example

Structured data for livestreams can be used for sporting events, awards shows, video game streams, and more.

Add Closed Captions to Improve SEO

As digital platforms become more saturated with video content, you need to be on your toes and make sure you stand out from the rest of the crowd. This means taking the extra step to understand how your target audience absorbs content. Understanding viewership is important, especially now that 85% of video is watched without sound.

Screen Shot 2019-09-15 at 11.50.27 PM

Adding closed captions to your videos can help enhance the viewer’s experience. This feature helps make your video content more easily digestible for your audience. Closed captions are no longer only reserved for the hard-of-hearing. In the midst of today’s hustle and bustle world, closed captions also accommodates for those who are always on the go. Plus, did you know that adding closed captions to your video content also helps improve SEO? Captioning can help search engines find your content, since it adds more text metadata which allows your videos rank higher in search queries. If you’re looking to bolster your SEO efforts, then this is the way to go.

Integrate Website Annotations to Drive Traffic

Savvy marketers are moving away from heavy-handed calls to action in their video marketing strategies. YouTube’s annotations are a unique feature that marketers can integrate into their video content without taking away from the viewer’s experience. By associating annotations to your videos, you’re able to layer text and links that help drive additional traffic to your website.

custom thumbnail for video marketing

Design Custom Thumbnails to Attract Viewers

Creating custom thumbnails for your video content plays a part in helping viewers decide whether or not they want to watch your videos. It acts as a billboard, and thumbnails that are well designed can attract and entice more viewers to click the play button and watch your content. You should always aim to design high-resolution thumbnails, incorporate a catchy headline or title, ensuring that it’s an accurate representation of your content. Video thumbnails and titles can help boost discovery, but one thing to keep in mind is to avoid misleading titles or clickbait. Be cognizant and make sure your thumbnails are reflective of the content itself and you’ll be well on your way to stepping up your video marketing game.

Create End Screens to Promote Additional Content

If you are uploading a series of videos to YouTube as a part of your video marketing strategy, creating end cards can help promote videos, playlists, and drive additional traffic to your website. This unique feature appears in the last 5 to 20 seconds of a video. End screens increase the odds of viewers watching more of your videos since you can use the end screen to link to other related content.

Video Marketing YouTube

This feature is also super customizable, so you can strategically choose which elements you want to include. I would suggest choosing elements that are relevant to the video and using different calls to action for each element. You can also time when you want certain elements to appear in your end screen card. Experiment with the timing of the different elements you want to include and see what performs best.


Now that 87% of businesses use video as a marketing tool, savvy businesses that take their video marketing above and beyond will be the ones that maintain a competitive edge. The noise and competition surrounding video marketing has definitely increased in the past year, and it’s time for businesses to invest in the right areas to stay ahead. Do your best to stay up to date with the latest trends, and keep coming back to your video marketing strategy to see how you can enhance your content and take it to the next level.

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WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give me a call or email me at rknutsen@wsiebizsolutions.net to learn more.

 

7 Types of Videos to Build Your Brand, Business & Bottom Line

video marketingI recently attended Social Media Marketing World, a mega-conference where social marketers go to discover the latest tactics and business-building ideas. If you’re a marketer and ever have the chance to attend, I highly recommend it (in fact I already purchased my ticket for next year).

The conference covered a wide variety of topics from how to humanize your chatbots, to building your personal brand, but not surprisingly one of the most talked about topics was, you guessed it, video. Almost every presentation I attended talked about using video in one way or another. But one of the most powerful sessions was presented by Marcus Sheridan, who spoke about the types of business videos you should create to deliver more transparency to your customers and ultimately “explode” your brand and bottom line.

Here are 7 types of videos to build your brand, business, and bottom line.

1. The 80% Video

Think about all the questions you get asked regularly by your prospects and customers. What percentage of these would you say you answer over and over again? I bet it’s close to 80% (see where I’m going here).

The 80% video is a mashup of the 7-8 questions you get regularly. Not only will your customers welcome a video that proactively answers common questions about the product or service they are about to purchase. But, if you use a different employee to answer each question, it’s also a great way to showcase the team that will support them after they become a customer as well.

2. The Landing Page Form Video

Will I get a bunch of emails? Will someone call me expectantly? Will my contact details be shared with anyone else? These are the sorts of questions that run through the mind of someone who is contemplating whether or not they should fill out one of your online forms.

Placing a video right beside your landing page form that explains to the visitor exactly what will happen after they hit the submit button will ease friction and as a result, increase your conversion rates. Research has found that if you are upfront about your form process, you can increase your form conversions up to 80%. And, if you call the video, “See what will happen if you fill out this form” your visitors will know what the video is about and be more likely to hit the play button.

3. The Bio Video

You know you have a fantastic team. But your customers don’t know your people are special until you show them they are. The bio video allows each of your team members to put a face to their name, tell their story, and talk about how they support your customer base. These videos should be no more than 90 seconds long and make for great additions to your team’s email signatures.

4. The Product/Services Page Video

They say a picture is worth a thousand words. Well, a video must be worth a thousand pictures. This storytelling capability is why more and more marketers are enhancing the customer experience on their website with product videos. These type of videos help shine a light on the products you’re selling, dynamically showcase their features and benefits, and even demonstrate your service in action. According to a blog post by Neil Patal, entitled, Can Product Video Increase Conversion Rate? product videos can increase purchases by 144%.

5. The Cost/Price Video

This type of video provides your customers with upfront pricing details on your products or services. They help to answer any questions they may have as it relates to costs and are especially helpful if your service offering has a more complex pricing structure.

One of the critical comparisons consumers look at when evaluating which brand they want to purchase from is price. Having a cost/price video on your website is a great way to differentiate yourself from competitors who may not be as forthcoming with this information.

6. The Claims We Make Video

Start by sitting down with your team and writing down all of the claims that you make as a company. They usually sound like this, “we’re the best this,” or “we’re the most that.” Then, highlight the claims that are similar to those of your competitors – typically 80-90% of your claims will be similar. Next, ask yourself which of your claims you have visually proven and not just stated. Lastly, create a video to showcase the claims that are unique to your company, and that you can visually confirm on screen as well. This type of video makes for a compelling brand statement.

7. The Customer’s Journey Video

When it comes to creating videos about our client success stories, we tend to concentrate on capturing testimonials of our clients talking about how happy they are after purchasing our product or service. Seldom do we take the time to tell the full story of the entire customer journey, from start to finish. You may think your customers don’t want to tell their story, but you’d be surprised at how many are willing to share their experience if you ask them. At WSI we call these customer journey videos our Making Difference stories, and you can see an example of one below.

The key when it comes to creating videos as part of your content marketing strategy is to try not to do everything at once. It’s tempting to want to implement all seven of these videos, and you should, but start by selecting only one or two that you feel you can implement sooner than later and that will have the most impact on your brand, business, and the bottom line immediately.

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WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give me a call or email me at rknutsen@wsiebizsolutions.net to learn more.

 

Improve Customer Engagement With Video Marketing

Online video is an incredibly effective way to 

  1. improve customer engagement
  2. increase brand awareness, and
  3. attract search engine traffic

You are 50 times more likely to get a first page Google result with a video, making it a very attractive way to get your message seen and heard.

Here are 5 Tips for a successful video marketing campaign.


1. Proceed With Purpose

  • Establish your objectives
  • Enables you to effectively integrate video into your broader content marketing plan

2. Educate Rather Than Advertise

  • Videos that enlighten and educate are more likely to appeal over a commercial
  • Answering common questions is a great place to start and will help prove your expertise.

3. Don’t Let Your Video Sabotage Your Message

  • If your viewer can’t see or hear what’s in your video it won’t matter how great your message is. 
  • Ensure correct lighting and stability when delivering your message

4. Don’t Forget a Call to Action

  • Include a Call to Action 
  • Include your contact details in case video is shown on other websites.

5. Upload, Embed and Share

Your video is ideal to share from your:

  • Website
  • Social media profiles
  • Blog
  • Emails and more

Additionally, use best practice search marketing methods to increase exposure from Google and YouTube.

By not using video you are missing a great opportunity to:

  • engage your target audience
  • expand your brand
  • increase sales.

If you would like help implementing video marketing for your business, get in touch.

 

Five Inbound Marketing Trends You Should Follow

Despite the fact that inbound marketing has become mainstream, with 80% of businesses using some form of it, the face of inbound marketing is ever-changing. 

To keep you on the cutting-edge, we have put together our top five inbound marketing trends to follow:

  1. Mobile

91% of the United States population owns a mobile phone. This means that your digital marketing strategy needs to be optimized for a mobile audience. Instead of designing your content marketing to be read on a PC, and adapting it to being viewed on a mobile device; the design process should be the other way around.

  1. Limited Availability

This stems from having our smartphones on us at all times. While it may seem contrary to the principles of inbound marketing, platforms like Snapchat have created a new hype which is exciting and appealing.

  1. Video

Video is growing from strength to strength. It’s a perfect combination of mobile and quick. Video is an especially useful tool in social media marketing.

  1. Internet of Things

Imagine being able to target prospects according to their behavior! It may seem futuristic, but wearable technology is opening up all sorts of possibilities for marketers.

  1. Data

Having so much access to your audience is incredible. The trick is to use the information you are able to gather to form powerful insights into what they want and how they would like to receive it.

Get your free copy

Download our free ebook to learn more about inbound marketing HERE.

As inbound marketing experts, we are at your service. Contact us today.

 

How to Engage Customers using Social Media? 5 Ideas

How to Engage Customers using Social Media?  5 Ideas

The biggest social media marketing challenge is producing a consistent content stream to engage your audience. Infrequent or badly prepared content will quickly be ignored and will do more harm than good.  Get it right and you will:

  • Attract new customers
  • Build relationships
  • Grow brand loyalty.

5 social media content ideas to engage your audience:



1. Educate Readers

We all like learning new things to help us make better decisions.  If you provide insight in your industry, you will:

  • Build greater trust
  • Demonstrate your expertise.

2. Ask Questions

Everyone has an opinion. Prompt participation by:

  • Posting thoughts
  • Asking provoking questions

Value your readers’ views, while also gleaning useful insight for your next marketing campaign.

3. Repackage Content

Repurpose content such as:

Adding your own well thought-out comments, not only shows you stay updated, it also provokes further discussion and engagement.

4. Incorporate Visuals

The web is a visual media so share photos and short videos of your:

  • Products
  • Staff
  • Office

It doesn’t need to be professionally produced, but it does need to appeal to your audience.

5. Make it Shareable

Having your content shared is a great way to increase your coverage and it’s free, so include:

  • Share buttons

Make it as easy as possible for viewers to tell their friends and colleagues.

In conclusion, use a content calendar to stay on track with social media activities and publish your content across your social media channels, creatively incorporating your ideas into a schedule which includes:

  • What
  • When
  • Who

If you would like to engage more customers by improving your social media marketing, get in touch.

 

How to make video a successful part of your Atlanta digital marketing strategy

Are you looking for ways to improve on your digital marketing strategy for your Atlanta business? If you are then a video is a good consideration and allows you the opportunity to engage and inform your audience in a personal and professional way. To launch a successful video marketing campaign, consider the following tips:

  • Work on your title – your video title is just like the headline to a blog post and it can pull power traffic. Use appropriate keywords in your title while keeping it interesting enough to grab the attention of your target audience.
  • Plan your content – make sure that your video is not too long and includes interesting information for your intended viewer. Consider what your ideal customer would like to see and work around that.
  • Advertise your website – if you are posting your video marketing content to external sources, ensure that it is edited to include your website URL. This will get customers clicking through for more information.
  • Include a clear call to action – make sure that your viewers know exactly what to do next to get in touch with you, buy a product or sign up for your newsletter. This will convert viewers into a client base.
  • Market your video – make sure that your video marketing content reaches your target audience by uploading it to YouTube and embedding it in your current website.

Content marketing services offered by WSI eBiz Solutions in Atlanta

At WSI eBiz Solutions in Atlanta, we are focused on presenting our clients with the opportunity to benefit from a customized digital marketing strategy. Millions of videos are shared and linked to on the internet and if you want to ensure that your target audience is captivated and engaged, it is time to start making and marketing your own videos. You can add video to emails, website, YouTube and various other platforms and reap the rewards of increased exposure.

The WSI eBiz Solutions team can help you to incorporate video into your marketing campaign to boost your SEO efforts, increase conversions and engage with your customers in a powerful way. To learn more about our content marketing services in Atlanta, contact us at WSI eBiz Solutions today.

 

How Digital Marketing Videos help your Atlanta Business

Digital marketing is an exciting frontier in the world of marketing. Cost-effective and accessible, it has shifted the paradigms of how Atlanta companies do business and how customers connect with them. WSI is a trusted marketing organization that understands this and pays expert attention towards strategies that can help your local business embrace the changes. One important way to do this is through explainer videos, where a company has a video made that clearly and visually illustrates what they are all about.

Today, mobile devices such as iPads and smartphones are a popular tool for finding information, and videos are an easy way for customers to learn about the products and services your company offers.

Why Explainer Videos Work

  1. Improve sales. According to a survey conducted by Video Rascal, 85% of people are more likely to make a purchase once they have seen an explainer video. That is certainly overwhelming evidence of a useful marketing method!
  2. Clarify your objective. Videos are more straightforward than text. Text can lead to misinterpretations and ambiguity, but a well-made and simple video does wonders at explaining exactly what it is that your company is offering. Moving visuals are also more appealing than static Times New Roman! Potential customers want to know more about you and what you offer before they spend their money. Videos provide explanations as well as assurances.
  3. Widespread appeal. Nearly 71% of internet users watched videos in 2012, and according to C100, this statistic is increasing annually.
  4. SEO power. YouTube is the world’s second largest search engine and ignoring the SEO power of an explainer video can be a grave error. A website with a video is approximately 50 times more likely to be included on the first page of Google; the holy grail for any company!

Explainer videos are a way to catapult your business forward, and WSI is here to ensure the transition is smooth and successful. With a streamlined, in-depth approach and more than 20 years in the industry, they are the ideal solution to your digital queries. Contact them now.

 

Tips from Atlanta: Why you need to start including videos as part of Email Marketing

Ever since the first email was sent 42 years ago, email marketing has turned into a direct marketing phenomenon in Atlanta and around the world, as it is cheap, cost-effective and fast. According to statistics, users watch over 4 billion videos a day – and that’s just on YouTube. So why not combine both these in your marketing strategy and reap the benefits?

What is Email Marketing?

One of the most direct forms of marketing, it involves sending electronic mail to potential and current customers about your company, product, brand etc. This could be to attract new consumers, build relationships with existing consumers or to promote new products and services. This technique is only second after search marketing as it is said that over 50 percent of Internet users check their email every day.

Why combine videos with Email Marketing?

Well, why not? Firstly and most importantly, it has been proven that video in emails offers a 280% increase in returns as compared to plain text emails (emailmonks.com). The videos also attract users, leading to high open rates and higher click-through rates. This, in turn, will be directly proportional to increased website traffic and conversion rates. Another important factor to keep in mind is that the inclusion of videos in your email will definitely give you an edge over competitors. Users now have a ‘feel’ of the business as they can actually see a face, hear a voice and relate to a personality. This offers a very human touch that is absent in traditional email marketing strategies. Videos in emails can lead to ‘viral marketing’ as users forward these emails to their contacts. Finally, a video in an email can complete your message and complement existing texts and images, giving users a more holistic understanding of your brand and services.

So, get on the bandwagon, create a simple, sophisticated video for your customers and watch your email marketing strategy soar! Contact us in Atlanta today to find out more about what we can offer you.