Despite the fact that inbound marketing has become mainstream, with 80% of businesses using some form of it, the face of inbound marketing is ever-changing.
To keep you on the cutting-edge, we have put together our top five inbound marketing trends to follow:
91% of the United States population owns a mobile phone. This means that your digital marketing strategy needs to be optimized for a mobile audience. Instead of designing your content marketing to be read on a PC, and adapting it to being viewed on a mobile device; the design process should be the other way around.
- Limited Availability
This stems from having our smartphones on us at all times. While it may seem contrary to the principles of inbound marketing, platforms like Snapchat have created a new hype which is exciting and appealing.
Video is growing from strength to strength. It’s a perfect combination of mobile and quick. Video is an especially useful tool in social media marketing.
- Internet of Things
Imagine being able to target prospects according to their behavior! It may seem futuristic, but wearable technology is opening up all sorts of possibilities for marketers.
Having so much access to your audience is incredible. The trick is to use the information you are able to gather to form powerful insights into what they want and how they would like to receive it.
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About the Author
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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