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5 Ways to Spice Up Your Video Marketing

Spice Up Your Video Marketing

Summary: How are you setting yourself apart within the industry? It’s now becoming increasingly important to use video in the right way to speak to the right audiences.

For a few years now, video content has been dominating the digital marketing space and it’s not going to slow down any time soon. According to Forbes, video is expected to take up more than 80% of internet traffic this year alone. The onus is on content marketers to ensure that they’re on top of video marketing trends to stay competitive in such a fast-paced and constantly evolving landscape.

In the past, we’ve discussed ways to use video to ignite your marketing campaigns. If you’ve already explored different types of videos to build your brand, business, and bottom line, it’s time to brainstorm other unique video features to stay ahead of the competition. Keep in mind that it’s no longer enough to just use video to market your product or service. How are you setting yourself apart within the industry? It’s now becoming increasingly important to use video in the right way to speak to the right audiences.

Here are 5 ways to spice up your video marketing year:

Use Structured Data for Livestream Content

Google recently introduced a new way for online users and businesses to markup their livestreams with indexing API and structured data. These new tools help more people discover your livestream videos in Search and Assistant. A distinctive feature of this new tool is it allows your videos to show up on Google Search with a red “live” badge.

Video Marketing Example

Structured data for livestreams can be used for sporting events, awards shows, video game streams, and more.

Add Closed Captions to Improve SEO

As digital platforms become more saturated with video content, you need to be on your toes and make sure you stand out from the rest of the crowd. This means taking the extra step to understand how your target audience absorbs content. Understanding viewership is important, especially now that 85% of video is watched without sound.

Screen Shot 2019-09-15 at 11.50.27 PM

Adding closed captions to your videos can help enhance the viewer’s experience. This feature helps make your video content more easily digestible for your audience. Closed captions are no longer only reserved for the hard-of-hearing. In the midst of today’s hustle and bustle world, closed captions also accommodates for those who are always on the go. Plus, did you know that adding closed captions to your video content also helps improve SEO? Captioning can help search engines find your content, since it adds more text metadata which allows your videos rank higher in search queries. If you’re looking to bolster your SEO efforts, then this is the way to go.

Integrate Website Annotations to Drive Traffic

Savvy marketers are moving away from heavy-handed calls to action in their video marketing strategies. YouTube’s annotations are a unique feature that marketers can integrate into their video content without taking away from the viewer’s experience. By associating annotations to your videos, you’re able to layer text and links that help drive additional traffic to your website.

custom thumbnail for video marketing

Design Custom Thumbnails to Attract Viewers

Creating custom thumbnails for your video content plays a part in helping viewers decide whether or not they want to watch your videos. It acts as a billboard, and thumbnails that are well designed can attract and entice more viewers to click the play button and watch your content. You should always aim to design high-resolution thumbnails, incorporate a catchy headline or title, ensuring that it’s an accurate representation of your content. Video thumbnails and titles can help boost discovery, but one thing to keep in mind is to avoid misleading titles or clickbait. Be cognizant and make sure your thumbnails are reflective of the content itself and you’ll be well on your way to stepping up your video marketing game.

Create End Screens to Promote Additional Content

If you are uploading a series of videos to YouTube as a part of your video marketing strategy, creating end cards can help promote videos, playlists, and drive additional traffic to your website. This unique feature appears in the last 5 to 20 seconds of a video. End screens increase the odds of viewers watching more of your videos since you can use the end screen to link to other related content.

Video Marketing YouTube

This feature is also super customizable, so you can strategically choose which elements you want to include. I would suggest choosing elements that are relevant to the video and using different calls to action for each element. You can also time when you want certain elements to appear in your end screen card. Experiment with the timing of the different elements you want to include and see what performs best.


Now that 87% of businesses use video as a marketing tool, savvy businesses that take their video marketing above and beyond will be the ones that maintain a competitive edge. The noise and competition surrounding video marketing has definitely increased in the past year, and it’s time for businesses to invest in the right areas to stay ahead. Do your best to stay up to date with the latest trends, and keep coming back to your video marketing strategy to see how you can enhance your content and take it to the next level.

30 ways to generate more leads free ebook

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give me a call or email me at rknutsen@wsiebizsolutions.net to learn more.

 

5 Tips to Grow Your Online Reputation and Brand on LinkedIn

linkedin online reputation
Summary: As you become more active on LinkedIn, push and challenge your boundaries to brainstorm new and innovative ways to continue growing your company’s online reputation and brand.

LinkedIn has become a vital social media tool for brands and businesses. Your customers and prospective customers are on LinkedIn. Your investors and key stakeholders are on LinkedIn. Your employees and potential employees are on LinkedIn. With that, reputation management has become a crucial part of many businesses’ LinkedIn strategy.

Why is it important to grow your online reputation and brand on LinkedIn?

According to Hootsuite, as the top-rated social network for lead generation, LinkedIn has become one of the most important social media platforms to invest in. Maintaining your online reputation and brand on LinkedIn can help build leads organically, grow your professional reputation, and increase your brand’s credibility and trust.

Now that it’s time to up your game on LinkedIn, the first step is to make sure your Company Page is detailed and up-to-date. This is crucial if you’re looking to grow your audience and drive positive business results. With over 562 million users on LinkedIn, a detailed Company Page allows users to learn about your business, your brand, and job opportunities within your company. It is also a great platform to demonstrate your brand’s thought leadership to your audience.

Having an incomplete LinkedIn Company Page won’t attract as many users to your page. Here are 5 tips to grow your online reputation and brand on LinkedIn:

Tip #1: Ensure that branding is consistent across LinkedIn

In order to grow your online reputation on LinkedIn, you need to ensure that your company’s branding is consistent across the platform. Many businesses and brands are actively using LinkedIn as a brand building tool. This means making sure that the branding on your LinkedIn page mirrors the branding on your company’s website. Make sure you include your logo, company description and a banner image to establish and sustain your company’s professional presence. This plays a fundamental role in acquiring new clients and retaining old ones.

Tip #2: Incorporate rich-content features

LinkedIn has become one of the top social media platforms for businesses and brands to demonstrate their thought leadership and expertise. If you’re looking to continually grow your online reputation and brand on LinkedIn, it’s important to evaluate and brainstorm the breadth and variety of content you are sharing on your company’s page.

What type of content will appeal to and grow your LinkedIn audience? What do your followers want to know? These are key questions you should be constantly asking yourself. With that, a great tip to grow your online reputation is to incorporate rich-content features in your LinkedIn content strategy.

Nike does an excellent job of maintaining a strong online reputation and brand on LinkedIn. They’re consistently incorporating rich media to tell their brand’s story in an engaging and compelling way.

Nike LinkedIn online reputation

Incorporating rich media allows businesses and brands to offer a “richer” and more dynamic user experience.This encompasses any and all content that deviate from the generic static images and text. For example, videos are a key example rich media content that you can use to ignite your marketing campaigns. Just like how videos can increase engagement with your blog posts, it can also increase engagement on your LinkedIn page. Other forms of rich media content include podcasts, e-books, whitepapers, and any other interactive content.

Tip #3: Make use of your existing content streams

Don’t know what type of content to post on your LinkedIn company page to grow your online reputation? It’s time to be resourceful! Do a content audit on the different platforms that you are already active on and repost content that have performed well on those platforms to LinkedIn. What content received the most Facebook or Twitter likes? Which posts had the most retweets or replies? Taking content from existing content streams can help build your brand on LinkedIn and can help you gain access to a whole new audience.

Tip #4: Experiment with sponsored updates

Screen Shot 2019-08-08 at 11.10.51 PM

Sponsored updates are a unique feature offered by LinkedIn for companies who want to boost their posts on the LinkedIn platform. It provides companies with the opportunity to reach a wider audience beyond just their followers. Similar to Facebook or Instagram advertising or boosted posts, sponsored updates on LinkedIn allow you to expand your reach and target specific audiences.

Tip #5: Participate in key groups and encourage colleagues/employees to connect

Growing your online reputation and brand on LinkedIn is a two-way street. Not only do you have to make sure your company page is always up-to-date and populated with relevant content. It is also key to get involved within the LinkedIn community. This means participating in LinkedIn groups and communities and joining in the conversations within and across your network. This can help build a closer relationship between your brand and your audience.

LinkedIn online reputation

Another tip to grow your online reputation and brand on LinkedIn is to encourage your colleagues and employees to connect and engage on the platform. A collective effort goes a long way, and your brand has much wider exposure when colleagues and employees also actively put in the effort to maintain the business or brand’s image.


As you become more active on LinkedIn, push and challenge your boundaries to brainstorm new and innovative ways to continue growing your company’s online reputation and brand. Take the time to see what other businesses and brands are doing, and don’t hesitate to find and experiment with new tactics.

30 ways to generate more leads free ebook

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give me a call or email me at rknutsen@wsiebizsolutions.net to learn more.

 

 

Influencer Marketing: What Are Micro-Influencers?

Influencer marketing has become an extremely effective way for businesses to promote their brand, products and/or services. In 2019, influencer marketing is not only maintaining its foothold – it’s continuing to grow. What is influencer marketing? In a nutshell, it’s when a business collaborates or partners with an influential person (or people) to promote something. It could be for a new product launch, a specific marketing campaign, a particular service, you name it.

influencer marketing

Over the years, Instagram has become one of the most popular platforms for influencer marketing. With over 1 billion users and a fast-growing network of influencers churning out millions of sponsored posts each year, Instagram has become the most important influencer marketing channel. With that, the word “influencer” has become a rather loose term. There are so many people on Instagram referring to themselves as influencers, but what does that really mean? At the surface, it seems as though an influencer’s total number of followers matter the most. However, as a business, there’s so much more you have to consider when coming up with an influencer marketing strategy. What can influencers do for your brand? Does their brand align with yours? What kind of relationship do they have with their followers? How do you find the right influencers? How much will it cost? These are all important questions to consider.

Since there are many facets of influencer marketing, we will focus mainly on the topic of micro-influencers in this blog post.

What are micro-influencers?

Later describes micro-influencers as people who have a significant, but not massive, social media following. This number is subjective and can range from anywhere between 10,000 to 500,000 followers. The exact number usually depends on who you talk to and the influencer market you are targeting. Micro-influencers have specific niche audiences that are deeply engaged and connected to them. Whether you’re a beauty, fitness, fashion, lifestyle, wellness, food or travel brand, there is probably a large pool of micro-influencers available to reach out to.

What sets micro-influencers apart from macro-influencers?

For starters, major social media influencers (or macro-influencers) have attained some sort of “celebrity status”. These types of influencers often have hundreds of thousands (or even millions) of followers, and it probably costs an arm and a leg just to have them promote or endorse a brand’s product or service. These types of influencers also tend to lead more lavish lifestyles than your average consumer. Some extreme and notable examples of influencers that fall into this bubble are the Jenners and Kardashians.

On the other hand, micro-influencers are much more like your everyday consumer. Although the criteria of who qualifies as a micro-influencer remains very subjective, they are overall more relatable and personable to their niche audience. If they were to recommend a product or service, it may seem more like a trusted recommendation from a friend rather than a celebrity endorsement.

What can micro-influencers do for your brand?

Micro-influencers can be extremely valuable for your brand because they’ve already built a strong following. They’ve established a certain level of trust and a relationship with their followers through their personal brand. As a marketer, collaborating with micro-influencers can help you cast a wider net to increase your brand visibility. Here’s how:

Micro-influencers can help expand your reach. Whether you want to promote a campaign for your business or promote a new product/service, working with a group of micro-influencers can help you reach a wider audience. They can promote your brand using videos that will help ignite your marketing campaigns or other types of content. It’s also more important than ever before to understand the importance of using Instagram Stories for business, especially when it comes to influencer marketing.

Micro-influencers can help you build lasting relationships. Working with micro-influencers can help you build lasting relationships with their followers. Studies have shown that influencers with a smaller following have a much higher engagement rate than top-tier influencers. Rather than just tagging your business or brand in a post, micro-influencers are more likely to give honest opinions and reviews on your product.

Working with micro-influencers can give you a higher ROI. Rather than spending your entire influencer marketing budget on a macro-influencer celebrity to promote your business or brand, investing in collaborations with a group of micro-influencers can help you get more bang for your buck! This is definitely a great way to save on your marketing spend.

How do you find micro-influencers?

Now that you have a general idea of who micro-influencers are and what they can do for you plan, now comes finding the right micro-influencers for your influencer marketing strategy. Here are a few key considerations to keep top of mind:

Make sure they are relevant to your brand. Will they do a good job representing my brand? Do their values align with our brand and business values? Make sure to do your research beforehand and ask yourself these questions. Targeting the wrong micro-influencers will result in a very low ROI.

Engage with them and show appreciation for their content. Realistically, you’ve got to know why you are reaching out to specific micro-influencers. Get to know them before reaching out to see if they’re a good fit for your marketing strategy. Engage with them and show some appreciation for their content to get a feel for how they interact with their audience. This can help you determine whether or not they are a good fit for your brand.

Look for micro-influencer fans. Conduct an Instagram search to find content that may contain your brand. Follow branded hashtags and there’s a possibility that micro-influencers may already be a part of your brand’s fanbase. For example, many micro-influencers in the beauty industry are constantly promoting and tagging different brands’ products. They name drop brands all the time when doing reviews, sharing their makeup and skincare routines. And not all of these posts are sponsored or in collaboration with those brands. Beauty companies like Glossier see this as a unique opportunity to approach these types of micro-influencers because they know they are already an ambassador for their line of products.

The Current Challenge

Earlier this month, Instagram rolled out a new feature in Canada, hiding the number of likes on users’ posts. This experiment to make the number of likes appear less prominent on Instagram feeds and profiles aims to shift the focus from a “popularity contest” to the authenticity and quality of content. How will this impact influencer marketing?

BigCommerce states that 65% of influencer marketing budgets will increase in 2019. Are you ready to invest in this area of marketing?

30 ways to generate more leads free ebook

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give me a call or email me at rknutsen@wsiebizsolutions.net to learn more.

7 Types of Videos to Build Your Brand, Business & Bottom Line

video marketingI recently attended Social Media Marketing World, a mega-conference where social marketers go to discover the latest tactics and business-building ideas. If you’re a marketer and ever have the chance to attend, I highly recommend it (in fact I already purchased my ticket for next year).

The conference covered a wide variety of topics from how to humanize your chatbots, to building your personal brand, but not surprisingly one of the most talked about topics was, you guessed it, video. Almost every presentation I attended talked about using video in one way or another. But one of the most powerful sessions was presented by Marcus Sheridan, who spoke about the types of business videos you should create to deliver more transparency to your customers and ultimately “explode” your brand and bottom line.

Here are 7 types of videos to build your brand, business, and bottom line.

1. The 80% Video

Think about all the questions you get asked regularly by your prospects and customers. What percentage of these would you say you answer over and over again? I bet it’s close to 80% (see where I’m going here).

The 80% video is a mashup of the 7-8 questions you get regularly. Not only will your customers welcome a video that proactively answers common questions about the product or service they are about to purchase. But, if you use a different employee to answer each question, it’s also a great way to showcase the team that will support them after they become a customer as well.

2. The Landing Page Form Video

Will I get a bunch of emails? Will someone call me expectantly? Will my contact details be shared with anyone else? These are the sorts of questions that run through the mind of someone who is contemplating whether or not they should fill out one of your online forms.

Placing a video right beside your landing page form that explains to the visitor exactly what will happen after they hit the submit button will ease friction and as a result, increase your conversion rates. Research has found that if you are upfront about your form process, you can increase your form conversions up to 80%. And, if you call the video, “See what will happen if you fill out this form” your visitors will know what the video is about and be more likely to hit the play button.

3. The Bio Video

You know you have a fantastic team. But your customers don’t know your people are special until you show them they are. The bio video allows each of your team members to put a face to their name, tell their story, and talk about how they support your customer base. These videos should be no more than 90 seconds long and make for great additions to your team’s email signatures.

4. The Product/Services Page Video

They say a picture is worth a thousand words. Well, a video must be worth a thousand pictures. This storytelling capability is why more and more marketers are enhancing the customer experience on their website with product videos. These type of videos help shine a light on the products you’re selling, dynamically showcase their features and benefits, and even demonstrate your service in action. According to a blog post by Neil Patal, entitled, Can Product Video Increase Conversion Rate? product videos can increase purchases by 144%.

5. The Cost/Price Video

This type of video provides your customers with upfront pricing details on your products or services. They help to answer any questions they may have as it relates to costs and are especially helpful if your service offering has a more complex pricing structure.

One of the critical comparisons consumers look at when evaluating which brand they want to purchase from is price. Having a cost/price video on your website is a great way to differentiate yourself from competitors who may not be as forthcoming with this information.

6. The Claims We Make Video

Start by sitting down with your team and writing down all of the claims that you make as a company. They usually sound like this, “we’re the best this,” or “we’re the most that.” Then, highlight the claims that are similar to those of your competitors – typically 80-90% of your claims will be similar. Next, ask yourself which of your claims you have visually proven and not just stated. Lastly, create a video to showcase the claims that are unique to your company, and that you can visually confirm on screen as well. This type of video makes for a compelling brand statement.

7. The Customer’s Journey Video

When it comes to creating videos about our client success stories, we tend to concentrate on capturing testimonials of our clients talking about how happy they are after purchasing our product or service. Seldom do we take the time to tell the full story of the entire customer journey, from start to finish. You may think your customers don’t want to tell their story, but you’d be surprised at how many are willing to share their experience if you ask them. At WSI we call these customer journey videos our Making Difference stories, and you can see an example of one below.

The key when it comes to creating videos as part of your content marketing strategy is to try not to do everything at once. It’s tempting to want to implement all seven of these videos, and you should, but start by selecting only one or two that you feel you can implement sooner than later and that will have the most impact on your brand, business, and the bottom line immediately.

30 ways to generate more leads free ebook

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give me a call or email me at rknutsen@wsiebizsolutions.net to learn more.

 

4 Content Marketing Examples to Live By

As the name suggests, content marketing works by using content to attract and retain an audience. The entire purpose is to provide value and benefit that a build relationships with the target audience and eventually spurs them on towards action.

Content marketing is a less obvious, more subtle approach to building a brand. It’s not about direct promotion—it’s about providing something of value through content. This value may come through knowledge and information, or it might be through the use of humor and entertainment. In any case, the audience should feel that they have gained something beneficial (even if it’s just a chuckle) from the interaction with your brand.

As content benefits the user, it builds trust and establishes authority so that the brand eventually becomes part of the conversation. Of course, the goal is ultimately to bring the audience along on the buyer’s journey in order to convert them. This type of marketing is not meant for a quick sale. Content marketing is playing the long game to build up a business that has deep roots and a firm foundation.

Depending on the goals and needs of your particular organization, various types of content marketing are available to choose from. When beginning a marketing strategy, choosing to focus on just one or two is wise. Then, once you’ve become effective in an area, you may decide to expand your horizons a bit—as long as you can remain consistent.

Of course, the marketing tactics each company uses are based on their personality as a brand as well as who they are trying to reach. Here, we’ll highlight some of the content marketing types that you may want to consider as well as some examples that we think are stellar:

Blog Marketing: HubSpot

One of the best examples of authority within the blogging realm of content marketing is the HubSpot blog. In fact, since they coined the term ‘Inbound Marketing’, we can certainly trust that they have built themselves up as an authority and resource. And much of this has to do with the way that they use their blog to provide valuable knowledge for businesses.

One of the most critical aspects of HubSpot’s blog marketing/content marketing approach is the fact that their resources are easily accessible and available through their content hub. More than just reading recent posts, HubSpot’s archives can be searched by topic and readers can find almost anything that’s ever been written. This means that HubSpot’s articles are evergreen (able to withstand the test of time), regularly updated and placed within an organized system.

Social Media Marketing: Glossier

For obvious reasons, beauty and fashion brands depend heavily on visual content marketing to get their point across. That “picture is worth a thousand words” quote might be old but it’s still true. With more than a million Instagram followers, Glossier is taking its social media marketing game to new heights not only by using pictures, but by getting others to share the love.

Interaction with followers on Instagram, Twitter and the other platforms allows Glossier to build hype and create trust with their target audience. For instance, Glossier re-posted this shout out from a fan and received more than 95 thousand “likes” for it. That’s not too shabby for a post that someone else originated.

Of course, an effective Instagram campaign also includes tons of well-timed, eye-catching photos that educate and remind target audiences of the benefits of the brand. Making content that is on trend and shareable is what social media marketing is all about.

Video Marketing: Old Spice

Arguably some of the most memorable video marketing to date, Old Spice has a thing or two to teach us about getting the attention of the target audience. And it’s no small thing that this 80-year-old brand has seen a renewed life in the past few years.

Starting with “The Man Your Man Could Smell Like”, the brand’s video marketing campaigns have earned millions upon millions of views and become a YouTube sensation. Through their catchy, non-sensical humor, the brand has found a way to get the attention of their audience in the first few seconds of their videos. Viewers are attracted by the clever humor but they also get a good dose of unforgettable branding along with it. But what viewers really love is the fact that it’s about so much more than the brand.

 

One strategy that Old Spice uses well in their video marketing is the Call-to-Action (CTA) they place at the end of each silly video. This encourages sharing with friends and family through YouTube or other social media outlets. Because, who doesn’t want to share a good laugh?

eBook and Resource Content Marketing: LinkedIn

If your brand has valuable expertise, then sharing it should be part of your content marketing campaign. Through eBooks, guides, and other resources, you can provide valuable information that your target audience may be clambering for. It might not be quite as trendy as makeup and hair tips on Instagram, but people really do want/need to learn things about insurance or financial markets, especially when you’re in a Business-to-Business (B2B) market.

LinkedIn is a go-to source for all kinds of B2B information, which means that pretty much everyone who functions within the business world wants an eBook that they publish. Recently, readers were provided with 30 pages of guidance on how to produce successful content marketing in their LinkedIn Content Marketing Tactical Plan eBook.

In offering this valuable information, the purpose is that casual readers will begin to trust the brand, understand what they have to offer and engage on a deeper level. Of course, the book wouldn’t be complete without Chapter 16, which is essentially a CTA that directs readers in how to go further with LinkedIn. Genius? Yes, very much so.


As the marketing world continues to change and grow, effective brands will continue to invest in smart, up-to-date strategies that provide valuable resources to their target audiences. Through these types of content marketing you can engage with your audience, leading them through the buyer’s journey and ultimately turning them into loyal customers.

30 ways to generate more leads free ebook

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give me a call or email me at rknutsen@wsiebizsolutions.net to learn more.

Improving Engagement With Video Marketing

Today, online video has become very accessible and popular, proving to be an effective way to improve:

  • Customer engagement
  • Increase brand awareness
  • Attract search engine traffic

 

The following 5 tips will help prepare you for a successful video marketing campaign.

  1. Proceed with purpose

An ideal starting point for your video marketing strategy, is establishing your objectives. This will enable you to successfully integrate video into your content marketing plan.

  1. Educate rather than advertise

Videos that enlighten and educate are more likely to appeal over a commercial.  A video series answering common questions is a great place to start and will help demonstrate your expertise.

  1. Don’t let your video sabotage your message

If your viewer can’t see or hear what’s in your video it won’t matter, regardless of how great your message is. You don’t have to be a film pro, but the right lighting and stability will help you deliver your message.

  1. Don’t forget a Call to Action

Include a Call to Action in your video. This leaves your viewers in no doubt on what to do next.

  1. Upload, embed and share

Your video is ideal to share from your:

  • Website
  • Social media profiles
  • Blog
  • Emails and more

Additionally, use best practice search marketing methods to increase exposure from:

  • Google
  • YouTube

If you are not investing in video as part of your digital marketing strategy, you are missing a great opportunity to:

  • Engage your target audience
  • Expand your brand
  • Boost sales.

If you would like help implementing video marketing for your business, get in touch.

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at rknutsen@wsiebizsolutions.net to learn more.

 

5 Key Components for Building Better Brand Authority

It has become easier for people to do their due diligence on their business due the continuing evolution of social media networks growing popularity of user review websites and more informative search results.  Fortunately, this doesn’t mean that you are at the mercy of their party websites. Implement these 5 digital strategies to build positive brand authority and credibility for your business.

  1. Content Marketing

To build brand authority is vital to a well thought out content marketing plan.  The goal is to consistently publish relevant and valuable content demonstrating your expertise to:

  • Customers
  • Search engines
  1. Social Media Marketing

A big part of your businesses credibility hinges on your social media presence. Constantly monitor and engage with customers through the social sphere to ensure you are ready to make the most of positive feedback and resolve any negative comments quickly.

  1. Video Marketing

Make your content more engaging and memorable, demonstrating your expertise using online video, especially if you can inject some personality.  It also has the benefit of being mobile friendly.

  1. Personalized Marketing

Personalized marketing is about delivering the right message to the right person at the right time based on:

  • Email
  • Website
  • Social media activity

Use customer driven data to personalize each shopper’s experience making it easier to earn their trust.

  1. Reputation Marketing

Don’t let review sites dictate your reputation. Actively participate in the review process so you can improve customer feedback.  Publish positive reviews on your own site and promptly rectify disappointing customer experiences.

In conclusion, your business is sure to be part of the online conversation because of the wealth of content on the web.  Your goal should be to lead your customers through their buying cycle with great content and then be able to turn reviews, good or bad, to your advantage.

If you would like help to improve your online brand authority, get in touch.

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at rknutsen@wsiebizsolutions.net to learn more.

Improve Customer Engagement With Video Marketing

Online video is an incredibly effective way to 

  1. improve customer engagement
  2. increase brand awareness, and
  3. attract search engine traffic

You are 50 times more likely to get a first page Google result with a video, making it a very attractive way to get your message seen and heard.

Here are 5 Tips for a successful video marketing campaign.


1. Proceed With Purpose

  • Establish your objectives
  • Enables you to effectively integrate video into your broader content marketing plan

2. Educate Rather Than Advertise

  • Videos that enlighten and educate are more likely to appeal over a commercial
  • Answering common questions is a great place to start and will help prove your expertise.

3. Don’t Let Your Video Sabotage Your Message

  • If your viewer can’t see or hear what’s in your video it won’t matter how great your message is. 
  • Ensure correct lighting and stability when delivering your message

4. Don’t Forget a Call to Action

  • Include a Call to Action 
  • Include your contact details in case video is shown on other websites.

5. Upload, Embed and Share

Your video is ideal to share from your:

  • Website
  • Social media profiles
  • Blog
  • Emails and more

Additionally, use best practice search marketing methods to increase exposure from Google and YouTube.

By not using video you are missing a great opportunity to:

  • engage your target audience
  • expand your brand
  • increase sales.

If you would like help implementing video marketing for your business, get in touch.