How Digital Marketing Videos help your Atlanta Business

February 6, 2017

Rick Knutsen


Digital marketing is an exciting frontier in the world of marketing. Cost-effective and accessible, it has shifted the paradigms of how Atlanta companies do business and how customers connect with them. WSI is a trusted marketing organization that understands this and pays expert attention towards strategies that can help your local business embrace the changes. One important way to do this is through explainer videos, where a company has a video made that clearly and visually illustrates what they are all about.

Today, mobile devices such as iPads and smartphones are a popular tool for finding information, and videos are an easy way for customers to learn about the products and services your company offers.

Why Explainer Videos Work

  1. Improve sales. According to a survey conducted by Video Rascal, 85% of people are more likely to make a purchase once they have seen an explainer video. That is certainly overwhelming evidence of a useful marketing method!
  2. Clarify your objective. Videos are more straightforward than text. Text can lead to misinterpretations and ambiguity, but a well-made and simple video does wonders at explaining exactly what it is that your company is offering. Moving visuals are also more appealing than static Times New Roman! Potential customers want to know more about you and what you offer before they spend their money. Videos provide explanations as well as assurances.
  3. Widespread appeal. Nearly 71% of internet users watched videos in 2012, and according to C100, this statistic is increasing annually.
  4. SEO power. YouTube is the world’s second largest search engine and ignoring the SEO power of an explainer video can be a grave error. A website with a video is approximately 50 times more likely to be included on the first page of Google; the holy grail for any company!

Explainer videos are a way to catapult your business forward, and WSI is here to ensure the transition is smooth and successful. With a streamlined, in-depth approach and more than 20 years in the industry, they are the ideal solution to your digital queries. Contact them now.


About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 


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