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How to Engage Customers using Social Media? 5 Ideas

February 6, 2017

How to Engage Customers using Social Media?  5 Ideas

The biggest social media marketing challenge is producing a consistent content stream to engage your audience. Infrequent or badly prepared content will quickly be ignored and will do more harm than good.  Get it right and you will:

  • Attract new customers
  • Build relationships
  • Grow brand loyalty.

5 social media content ideas to engage your audience:

1. Educate Readers

We all like learning new things to help us make better decisions.  If you provide insight in your industry, you will:

  • Build greater trust
  • Demonstrate your expertise.

2. Ask Questions

Everyone has an opinion. Prompt participation by:

  • Posting thoughts
  • Asking provoking questions

Value your readers’ views, while also gleaning useful insight for your next marketing campaign.

3. Repackage Content

Repurpose content such as:

Adding your own well thought-out comments, not only shows you stay updated, it also provokes further discussion and engagement.

4. Incorporate Visuals

The web is a visual media so share photos and short videos of your:

  • Products
  • Staff
  • Office

It doesn’t need to be professionally produced, but it does need to appeal to your audience.

5. Make it Shareable

Having your content shared is a great way to increase your coverage and it’s free, so include:

  • Share buttons

Make it as easy as possible for viewers to tell their friends and colleagues.

In conclusion, use a content calendar to stay on track with social media activities and publish your content across your social media channels, creatively incorporating your ideas into a schedule which includes:

  • What
  • When
  • Who

If you would like to engage more customers by improving your social media marketing, get in touch.


About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 


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