How to Engage Customers using Social Media? 5 Ideas
The biggest social media marketing challenge is producing a consistent content stream to engage your audience. Infrequent or badly prepared content will quickly be ignored and will do more harm than good. Get it right and you will:
- Attract new customers
- Build relationships
- Grow brand loyalty.
5 social media content ideas to engage your audience:

1. Educate Readers
We all like learning new things to help us make better decisions. If you provide insight in your industry, you will:
- Build greater trust
- Demonstrate your expertise.
2. Ask Questions
Everyone has an opinion. Prompt participation by:
- Posting thoughts
- Asking provoking questions
Value your readers’ views, while also gleaning useful insight for your next marketing campaign.
3. Repackage Content
Repurpose content such as:
Adding your own well thought-out comments, not only shows you stay updated, it also provokes further discussion and engagement.
4. Incorporate Visuals
The web is a visual media so share photos and short videos of your:
It doesn’t need to be professionally produced, but it does need to appeal to your audience.
5. Make it Shareable
Having your content shared is a great way to increase your coverage and it’s free, so include:
Make it as easy as possible for viewers to tell their friends and colleagues.
In conclusion, use a content calendar to stay on track with social media activities and publish your content across your social media channels, creatively incorporating your ideas into a schedule which includes:
If you would like to engage more customers by improving your social media marketing, get in touch.