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The Future of Marketing: 5 Predictions for 2020

future-predictions

Summary: One of the annual traditions we have is our yearly predictions for what’s to come on the marketing front. This dates back to 2014 and it’s a chance for us to analyze past trends, anticipate the future of our crazy industry and – if we’re on point – prepare accordingly.

December is always so bittersweet, what with the holidays and the realization that another year has come and gone. This year, we’re all forging ahead into the next decade (sounds weird to call it the ‘20s!) and I for one, am excited for what is around the corner. I hope you and yours have a wonderful start to 2020.

One of the annual traditions we have around here is our yearly predictions for what’s to come on the marketing front. This tradition dates back to 2014 and it’s a chance for us to analyze past trends, anticipate the future of our crazy industry and – if we’re on point – prepare accordingly. Sometimes we’re way off and other times, we hit the nail right on the head.

Here’s the grading scheme we created for the original post in 2014:

  • Oracle (+2) – when we’re so right it’s like we channeled that nice lady from The Matrix
  • Oracle In-Training (+1) – we didn’t quite see the whole picture, but hey, we still saw the future
  • Clear As Mud (0) – we weren’t right, but we weren’t wrong, either
  • Just A Bit Outside (-1) – we tried to paint the corner of the plate, but the ump didn’t give us the call
  • Swing And A Miss (-2) – like a batter who expects fastball and gets a curve, we weren’t close

Before we jump into the predictions for 2020, let’s take a look at how we did in 2019:

#1: Google Searches Resulting in “Zero Clicks” Will Increase (Again)

Grade: +2

We start off with an easy win. There is no doubt the number of “Zero Click” searches will rise again in 2020, just as it has in each of the last three years. In case you need a refresher, a “Zero Click” search is one that results in zero websites receiving a visit via a clickthrough on the SERP.

Rand wrote a great data-backed post over on his SparkToro blog, but here’s all you need to know:

Google-search-CTR-2016-2019

Make no mistake, this is not fun news for digital marketers. What it means is that companies and marketers need to address what’s clearly happening – Google becoming more of a competitor to all of us – rather than hoping it goes away. As you’ll see later in the post, the idea of “Zero Click” searches will once again be a theme in 2020.

#2: On-SERP SEO Becomes a Term and a Tactic

Grade: +1

It’s a bit of a challenge to find clear data on this one, but there is enough circumstantial evidence to suggest we were on the right track with the prediction and deserve partial marks. Afterall, one of the ways to combat the issue of Google actively lowering the number of referrals the SERPs send is to do better on-SERP SEO.

Also consider these findings from a 2019 Google ranking factors report, also conducted by Rand and the SparkToro team:

trends-impacting-seo-2019

The #1 and #3 trends are an even stronger indication that brands and marketers maybe should have been worrying about on-SERP SEO in 2019.

#3: Game-Changing Influencer Marketing Tools Make a Big Splash

Grade: 0

This one is murky enough for us to take a 0, but we weren’t wrong. Posts like this and this do suggest the appetite for influencer marketing tools is growing. The main issue with our prediction is we were eagerly anticipating SparkToro’s launch in 2019 and that didn’t happen. Here’s to the big launch happening in 2020!

#4: Marketers Realize the Importance of Optimizing Content for Voice Search

Grade: +1

In 2019, we wrote a post about how voice search will change the digital marketing landscape. Is that enough evidence for us to take a win? Given that one of Google’s major algorithm updates in 2019 – BERT, which we also wrote about – was mainly focused on NLP and voice search, we think so.

#5: Video Content Grows in Popularity (Again)

Grade: +2

We certainly had conviction in last year’s predictions, because we also blogged about video marketing in 2019. If that isn’t enough, consider these two stats:

  • According to HubSpot, 81% of businesses used video as a marketing tool in 2019, which was up from 63% over the last year
  • Cisco study found that by 2022, online videos will make up more than 82% of all consumer internet traffic – 15 times higher than it was in 2017

Seems like enough for the full two points!

Final Score: +6

You know what this means! While we fell one point short of 2018’s record-setting batch of predictions, we achieved enough success in 2019 to keep this rolling for another year.


Forward and onward. Now, let’s take a look at this year’s predictions for what’s to come in 2020:

#1: Zero-Click Searches Are Going to Continue to Take Over

If you saw this repeat prediction coming, you’ve been paying attention. Unfortunately for marketers, ad and organic clicks are steadily on the decline and we’re going to keep a close eye on this one over the course of the next year. Over the next 12 months, we’re expecting marketers to focus on optimizing their web content on Google’s own properties (YouTube, Maps, Images, Knowledge Panels, etc) in an attempt to offset any negative impact to their traffic.

#2: It’s Time to Consider Other Communication Channels (Besides Email) As Key Conversion Points

We’re not saying email is going extinct though! So don’t take this prediction to mean that you can stop cleaning and optimizing your lists. Rather, the communication avenues have become so much more diverse in recent years that marketers and companies will need to leverage alternative channels in order to keep a competitive edge. We’re expecting to see a lot more brands connect and engage with customers through solutions like chatbots, Whatsapp, and Instagram. Let’s see how this helps companies make meaningful relationships and drive engagement with their audiences.

#3: Software Vendors WIll Focus on Customer Data Compliance

With the increasing international demand for stronger personal data protection and well-known regulations like GDPR and CCPA, marketing software vendors will focus on compliance as a primary service. Marketing teams, IT departments, as well as customers, will rely heavily on their tech vendors to adapt to the changing regulatory landscape. Subsequently, those vendors who don’t tout compliance as a prime service, will no-doubt lose market share.

#4: Influencer Marketing Will Continue to Soar

But we’re not talking about the “celebrity” influencers who have millions of followers! This year, watch to see brands turn to people with a smaller social media following as influencers who other people trust. Considering that over 90% trust other consumer recommendations along with this prediction that influencer marketing spend could reach $10 billion this year, we think we’ll be scoring ourselves pretty high for this one next year.

#5: Alternate Search Engines (NOT Bing or Yahoo) Will Come Out of the Woodwork

We’re not going as far as saying that alternate search engines will start competing with Google; Google will still continue to be the juggernaut it is. However, given the impact of zero-click effects (see #1 above) and the increasing concern over data privacy, privacy-focused search engines might have room to carve out a niche in 2020. DuckDuckGo is one example of this and they’ve catered to privacy-minded searchers with their tagline “the search engine that doesn’t track you” because “search engines don’t need to track users to make money.” It will be interesting to see how this one pans out among marketers and consumers in the New Year.


And that concludes the predictions for 2020! All of us at WSI are looking forward to what the New Year brings and we definitely plan on keeping a close eye on our predictions as well as the game-changing innovations that lay ahead.

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give me a call or email me at rknutsen@wsiebizsolutions.net to learn more.

Foundations of Building a Marketing Tech Stack

Marketing Strategy

Summary: Building the right marketing tech stack for any company is no picnic. But it’s all about integrating the right technologies together so they’re working cooperatively instead of independently.

By now it’s no secret that marketing and technology go together like gin and tonic. (Or mustard and ketchup. PB and J…you get the idea). They’re a duo. Naturally paired together to enhance the overall experience. Nowadays, it’s damn near impossible for marketers to perform without the right tools and technologies in their arsenal. The marketing world is non-stop and there are literally thousands of tools and innovations that were designed to help you automate and simplify your marketing efforts.

One of the more jarring tasks of many businesses I’ve worked with is selecting from the vast pool of tools to use. This is where having a marketing technology stack becomes fundamental to your business’ marketing strategies.

But what is a marketing technology (aka ‘martech’) stack and why does your online business need one? Let’s discuss and break it down:

What is a Marketing Tech Stack? 

This is marketing jargon that you will definitely hear more of if you haven’t already. Essentially, a marketing technology stack is exactly what it sounds like: it’s a group of tech-based tools that marketers and businesses use to improve their marketing activities. But it’s more dynamic than merely using several tools individually for their own siloed purposes. Instead, marketing technologies are ‘stacked’ to create an integrated series of tools that allows you to build seamless customer relationships across several different channels.

Not only will the right martech stack iron out your processes, but it should focus on the impact of your marketing activities and drive more efficient marketing spend.

Why should I invest in a Marketing Technology Stack? 

Like I said earlier, the martech space is made up of thousands of online tools and technologies. The sheer amount of vendors offering the latest and greatest in marketing innovations is overwhelming. Just take a look at ChiefMartech’s latest edition of the marketing landscape for 2019, with over 7,000 solutions to choose from. (For some perspective, ChiefMartech reported only 150 solutions just 8 years ago!)

Martech Landscape 2019

Put simply, the martech space is colossal. And marketers are pressured to keep up with the growth. According to Korn Ferry, “27% of CMOs were concerned with staying ahead and taking advantage of digital technology trends.”With thousands of solutions to choose from, it’s vital for marketers and business owners to understand how the right tech stack will impact their businesses and which technologies will be fundamental to reaching their goals.

What Elements Make A Great Marketing Tech Stack? 

First of all – as with other areas of your marketing strategy – one size does not fit all when it comes to building the right martech stack for your company. Your chosen technologies will be impacted by factors like your budget and the type of business you have. One key factor to consider is your target market; for instance, B2C companies will likely require slightly different technologies than a B2B company since they each typically use different channels and techniques to acquire and engage with their customers.

So let’s take a look at the technologies I consider foundational to a tech stack, regardless of your target customer.

  • Customer Relationship Management (CRM): this is often a focus for you B2B-ers. CRMs track all customer relationships and marketing attribution for you and your sales force. Ultimately, CRMs are essential to gaining in-depth insights of how your marketing efforts impact your sales pipeline[Tools to explore: Salesforce; HubspotCRM; SugarCRM].
  • Content Management System (CMS): by now, for most of you, this is a basic element of your tech stack that you’re familiar with. A CMS is the technology that powers your website, blog, landing pages etc. These web properties are often where you want to engage your customers. [Tools to explore: WordPress; Hubspot; Joomla].
  • Advertising and SEOthis element is pretty vast, but search engine optimization and advertising is key to your customer acquisition strategies regardless of the type of business you run. Many marketers use a combination of software for keyword research, display ads, ad tracking, and attribution.  [Tools to explore: SEMrush, Google Ads; HasOffers].
  • Email: this is still a very cost effective way to support sales, build brand awareness and gain trust with your customer base. Email marketing capabilities might even be readily available in other platforms in your tech stack; like in your marketing automation or inbound marketing platform, for instance. [Tools to explore: MailChimp; Constant Contact; SendGrid].
  • Social Media: technologies for this space help monitor your social conversations, schedule posts or curate content. Specific networks like Facebook and LinkedIn also offer paid advertising opportunities that may be a valuable addition to your own tech stack. [Tools to explore: BuzzSumo; Hootsuite; SproutSocial].
  • Collaboration: these are some of my favorite tools to add to a tech stack. Collaboration software focus on working efficiently and transparently with your team. There are a number of project management tools to choose from, or even tools that focus more on the customer journey. [Tools to explore: Trello; Asana; Slack]. 
  • Analysis and Reporting: regardless of the technologies you choose to integrate with in your tech stack, you must always be able to access your data to measure your marketing efforts. For the most part, businesses will at least have basic website analytics tracking in place, which is a great way to start. But depending on your situation, you could explore building a full data warehouse to pull together data from various systems to make your reporting more accessible and rounded. [Tools to explore: Google Analytics; KissMetrics; HotJar].

Building the right marketing tech stack for any company is no picnic. It can be quite a gargantuan task. But it’s all about integrating the right technologies together so they’re working cooperatively instead of independently. Not only will you get a full, comprehensive view of your customer journey and marketing efforts, but you’ll uncover how to optimize your hard earned marketing dollars.

30 ways to generate more leads free ebook

Trophy Image

Summary: WSI brings home 15 more WMA WebAwards in the 2019 competition and earns Top Agency Award recognition.

WSI is proud to announce that we have been crowned the Top Agency by the Web Marketing Association. The Top Agency Award recognizes the consistently outstanding development going on at interactive firms. WSI outranked its global competition and won the most WebAwards in this year’s WMA WebAward competition.

Overall WSI won 15 awards in the 2019 WebAwards including Best B2B Website, Best Medical Website, Best Restaurant Website, Best Home Building Website, five Outstanding Website WebAwards, and six Standard of Excellence WebAwards. The addition of these awards brings WSI’s total WMA Award tally to over 100 and reaffirms its place among the leading web development agencies of the world.  

WSI’s global WSI network of Digital Marketing Agencies helps thousands of businesses and organizations in various industries, maximize the potential of the internet for business growth and profitability. Receiving this award for Top Agency in WMA’s prestigious annual Web Development Competition makes all of us extremely happy and proud. But more than that, it bestows on us the ongoing and exciting responsibility to continuously raise the bar and set new standards for our clients. We would never have been able to achieve this recognition without the tremendous support and close teamwork of our Consultants, suppliers, partners, employees, and customers. It’s time to say a big “Thank You and cheers” to the incredible WSI team.

The WebAward Competition is the premier showcase for website development in more than 96 industry categories. WSI has been entering into the awards competition since 2007. Their trophy mantel now includes a Top Agency award, 5 Outstanding Development awards, and over 100 individual WMA Awards. 

About WSI

WSI is the world’s largest network of Digital Marketing Consultants with its head office in Toronto, Canada. WSI Digital Marketing Consultants have helped over 100,000 businesses with their online marketing strategies. By using innovative Internet technologies and advanced digital marketing tactics, businesses can have a WSI Digital Marketing Plan tailored to their individual needs and help elevate their Internet presence and profitability to new levels. In 2019, WSI was named the Top Agency and received 15 Awards at the Annual WebAwards organized by the Web Marketing Association (WMA), bringing their total WMA Award tally to over 100. With the support and cooperation of its customers, Consultant network, employees, suppliers, and charitable organizations, WSI as a collective organization is dedicated to helping make child poverty history through its global outreach program makechildpovertyhistory.org. For more information about WSI’s offerings and business opportunities, please visit our website at wsiebizsolutions.net

The WSI blog offers insightful digital marketing tips, strategies and ideas. You can also follow WSI on TwitterFacebookLinkedIn and YouTube.

30 ways to generate more leads free ebook

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give me a call or email me at rknutsen@wsiebizsolutions.net to learn more.

Using Data-Driven Creativity to Enhance the Customer Experience

More and more people have been talking about the importance of data and its positive impact on enhancing the customer experience. Nowadays, data analytics plays an important role as a driving force that’s affecting a business’ decision-making at each stage of the buyer’s journey. According to Forbes, 70% of enterprises have increased their spending on real-time customer analytics solutions over the past year. But what’s all the hype about?

Using Data-Driven Creativity to Enhance the Customer Experience

Analytics have become fundamental in shaping customer experiences across all marketing activities and operations. Many businesses now rely on data and analytics because it provides key information to make purposeful marketing decisions. 58% of business are seeing higher customer retention from making effective use of customer analytics.

Mapping Out the Customer Journey

In the digital world we live in today, it’s important to understand how to deliver the experience your future customers expect. First and foremost, take some time to map out the customer journey. What are your potential customers looking for? What is their demographic? What consumer habits do they possess? At each stage of the customer journey, figure out what information and data you’d want to collect to help you make specific marketing decisions that are specifically tailored to that stage. Identify and capture the right data for every touchpoint with customers. Doing so will help you discover specific behavioral patterns and identify focal points for your marketing efforts.

CX Journey Map

Creating an Engaging Customer Experience

Secondly, start thinking about how you want to go about creating an engaging customer experience as a part of your marketing strategy. This is the step where some businesses will gain a competitive advantage over others. Is your customer journey personalized, fast, easy and useful? What data do you need to help enhance the process? Keep in mind the the right data can make all the difference. These are all factors to take into consideration when striving for data-driven creativity to create an engaging customer experience.

Engaging CX

Building a Collaborative Culture

It’s time to break down the silos between departments and start working collaboratively to drive data-driven creativity and enhance the customer experience. Build a collaborative culture, not a competitive one. Create a culture so that everybody is accountable for each other. Don’t forget to also encourage effective cooperation to meet key objectives and goals of the business. Your business’ tech and marketing teams should team up and work together to drive growth in all areas of the business.

Collaboration

With that being said, here are some effective ways marketing teams can use data-driven creativity to enhance the customer experience:

Get Up Close and Personal

Customer analytics are becoming extremely important today, and marketers are heavily relying on data-driven creativity with personalization being a key driver for success. Marketers who are successfully adopting data into their strategy are concentrating on providing personalization at scale. As a result, enterprises are constantly working around the clock to fine-tune every aspect of the marketing mix for their target audience in real-time.

Netflix UX

Netflix is a prime example of a business that uses data-driven creativity to enhance their customer experience. Netflix gathers users’ profile data and activity to personalize their experiences on the website and app. Based on certain user activity, Netflix is able to use the data to curate personalized lists based on your viewing history. For example, the recommendations under the “Because you watched…” section are compiled based on the data Netflix collects from consumers’ behaviors.

Netflix uses AI to build out an algorithm that creates a unique viewing experience. With the help of machine learning, see how you can take your creativity to new heights and increase customer loyalty and retention.

Provide Data Analytics Training for Your Teams

With data analytics on the rise, it’s time to equip your teams with the proper tools and resources to stay ahead of the game. Take a holistic approach to data analytics, and this applies to all areas of your business including marketing! A growing number of marketers are building on their digital skills. The ability to transform data into key insights will help drive your business’ marketing efforts. This will give you an upper hand when it comes to enhancing the customer experience. Providing digital training for your teams will help them be agile in identifying key areas of improvement. The continual rise of emerging trends and technologies will only require strong data-driven creativity skills to keep up in such a fast paced landscape and environment.


Are you ready to take on data-driven creativity in 2019? It’s time to start working cross-functionally to support a data-driven approach to creativity for your marketing strategy. Marketers and creatives should start working closely with data analysts to make more informed marketing and content decisions. In turn, this will lead to more effective decision-making for each stage of the buyer’s journey. It will also help teams navigate the fast-paced and growing environment more effectively.

30 ways to generate more leads free ebook

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give me a call or email me at rknutsen@wsiebizsolutions.net to learn more.

5 Key Components to Improve Customer Acquisition

In today’s overcrowded online marketplace the key to building a loyal customer base is to follow an effective digital marketing plan for customer acquisition, something most companies still fail to do.

Following are 5 key components for a digital marketing plan that will take your customer acquisition to the next level.

  1. Research the Right Direction

Researching your market is the starting point for an effective marketing plan. Understanding key search statistics as well as conducting a competitors’ analysis will help you set off in the right direction.

  1. Creatively Craft and Curate

Once you know what search terms to target you can address and curate the type of topics in content format that will attract your target audience. You will also know where to post your content to maximize customer engagement.

  1. Frequently Analyze Activity

Remove the need for guess work. Set up in your Analytics or Marketing automation tools your:

This way you can find out in real time how well your campaigns are performing.

  1. Make Data Driven Marketing Decisions

The marketing insights you gain from tracking online customer behavior helps you make better informed marketing decisions translating into:

  • More effective campaigns
  • Lead to a greater return on investment
  1. Be Mobile Friendly First

The latest google algorithm changes have significantly impacted mobile search. Elements like page speed, responsive website design and local search optimization are more important than ever.

If your campaigns are not mobile friendly you will miss out on the rapidly growing mobile audience.

Following these 5 key digital marketing steps will successfully position you to grow and maintain an actively engaged customer base.

If you would like help to improve your customer acquisition get in touch.

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at rknutsen@wsiebizsolutions.net to learn more.

 

5 Surefire Ways for Improving Brand Promotion

The ultimate marketing goal for your business is for your brand to be promptly recognized by your target audience. Improve brand promotion through digital marketing. This way they think of you first when they are ready to buy.

Following are 5 key digital marketing strategies to increase brand awareness making sure you remain visible throughout your client’s bind cycle.

  1. Extend Your Reach with Google AdWords Ad Extensions

Google AdWords Ad Extensions allow you to:

  • Increase your visibility
  • Enhance your message

By including extra information within your ads such as:

  • Additional website links
  • Click to call button right from your ad
  1. YouTube Advertising Gets You Seen

YouTube is the world’s second largest search engine making it more important than ever to have a video content plan. Make the most of the low cost and extensive reach that YouTube advertising offers.

  1. Improve Promotion Using Google’s Display Network

Having a presence on the Google’s Display Network means your ad will be seen in all the right places across a collection of websites related to your customers. Use creative ad formats to significantly increase your reach.

  1. Stay Top of Mind with Remarketing

Remarketing will improve brand awareness, showing your ads to people that have recently visited your website. It makes you stand out from the crowd with relevant offers at each stage of the buying cycle.

  1. Don’t Forget Your Mobile Audience

To improve the search experience for mobile users Google is introducing a significant update to their search algorithm. In other words, your website is either mobile ready, gaining in mobile search results or is not and you will be excluded from the vast mobile search audience.

Follow these 5 key steps and make sure your brand:

  • Stands out
  • Remains top of mind
  • Is well positioned when customers are ready to buy

If you would like help increasing brand promotion for your business, get in touch.

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at rknutsen@wsiebizsolutions.net to learn more.

5 Key Components for Building Better Brand Authority

It has become easier for people to do their due diligence on their business due the continuing evolution of social media networks growing popularity of user review websites and more informative search results.  Fortunately, this doesn’t mean that you are at the mercy of their party websites. Implement these 5 digital strategies to build positive brand authority and credibility for your business.

  1. Content Marketing

To build brand authority is vital to a well thought out content marketing plan.  The goal is to consistently publish relevant and valuable content demonstrating your expertise to:

  • Customers
  • Search engines
  1. Social Media Marketing

A big part of your businesses credibility hinges on your social media presence. Constantly monitor and engage with customers through the social sphere to ensure you are ready to make the most of positive feedback and resolve any negative comments quickly.

  1. Video Marketing

Make your content more engaging and memorable, demonstrating your expertise using online video, especially if you can inject some personality.  It also has the benefit of being mobile friendly.

  1. Personalized Marketing

Personalized marketing is about delivering the right message to the right person at the right time based on:

  • Email
  • Website
  • Social media activity

Use customer driven data to personalize each shopper’s experience making it easier to earn their trust.

  1. Reputation Marketing

Don’t let review sites dictate your reputation. Actively participate in the review process so you can improve customer feedback.  Publish positive reviews on your own site and promptly rectify disappointing customer experiences.

In conclusion, your business is sure to be part of the online conversation because of the wealth of content on the web.  Your goal should be to lead your customers through their buying cycle with great content and then be able to turn reviews, good or bad, to your advantage.

If you would like help to improve your online brand authority, get in touch.

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at rknutsen@wsiebizsolutions.net to learn more.

Improve Customer Engagement With Video Marketing

Online video is an incredibly effective way to 

  1. improve customer engagement
  2. increase brand awareness, and
  3. attract search engine traffic

You are 50 times more likely to get a first page Google result with a video, making it a very attractive way to get your message seen and heard.

Here are 5 Tips for a successful video marketing campaign.


1. Proceed With Purpose

  • Establish your objectives
  • Enables you to effectively integrate video into your broader content marketing plan

2. Educate Rather Than Advertise

  • Videos that enlighten and educate are more likely to appeal over a commercial
  • Answering common questions is a great place to start and will help prove your expertise.

3. Don’t Let Your Video Sabotage Your Message

  • If your viewer can’t see or hear what’s in your video it won’t matter how great your message is. 
  • Ensure correct lighting and stability when delivering your message

4. Don’t Forget a Call to Action

  • Include a Call to Action 
  • Include your contact details in case video is shown on other websites.

5. Upload, Embed and Share

Your video is ideal to share from your:

  • Website
  • Social media profiles
  • Blog
  • Emails and more

Additionally, use best practice search marketing methods to increase exposure from Google and YouTube.

By not using video you are missing a great opportunity to:

  • engage your target audience
  • expand your brand
  • increase sales.

If you would like help implementing video marketing for your business, get in touch.

 

Why Responsive Web Design is Part of Your Mobile Marketing Strategy

Accessing the web from mobile devices represents a fundamental shift in online behavior. 

67% of all searches start on one device and then progress to a second device. 

The time has come to making the switch to responsive web design.

Responsive web design allows your web content to adapt its layout in response to the device which is being used to visit your website.

5 reasons why responsive web design must be part of every mobile marketing strategy.


1. Improved User Experience

The transformation responsive design provides should go unnoticed, resulting in an improved user experience and a higher conversion rate.

2. Increase your reach

Incompatible or awkward content presentation will quickly turn visitors off.  Easy to use content from any device will encourage content sharing and extend your customer reach.

3. SEO & PPC Benefits

Search engines will be more inclined to recommend websites that are ready for mobile or tablet users when pursuing returning search results, both for PPC ads and organic search results.

4. Save Time and Maintenance Costs

A responsive designed website means one update will immediately be seen on all formats.  Likewise, website maintenance is reduced by eliminating the need for a dedicated mobile-ready web presence.

5. Simplified Reporting

Measuring campaign success using web analytics across user devices is a straight forward, all in one place process.

In conclusion, responsive design is a great way to generate customer engagement and can significantly improve conversion rates amongst your mobile audience.

If you want help improving your mobile strategy with responsive web design, get in touch.

Your inbound marketing strategy for Christmas 2015

When it comes to inbound marketing, the holiday season is the perfect time to implement an effective strategy. But what exactly is inbound marketing? How do you put together a strategy? We answer all your questions with this guide to your inbound marketing strategy for Christmas 2015.

What exactly is inbound marketing?

Inbound marketing is the process of marketing a company through content such as physical products, social media, blog posts, video, eBooks, podcasts and much more. As opposed to paying for ads, billboards and other “outbound” marketing, inbound marketing works to pull customers toward your company and your product through quality content.

Putting together an inbound marketing strategy

The holiday season is the time of year when people are spending their money the most, so implementing an effective strategy around this time is imperative to taking advantage of those potential sales. So where do you even begin? You can start by taking advantage of this checklist special offer which will help guide you through the process. Once you’re ready to begin, give some thought to the following:

  • Make sure you have identified your target audience.
  • Ensure you have clear goals in place – follow the SMART method for this.
  • Optimize your website for search.
  • Make sure that sharing across social media networks is planned ahead and automated if necessary.
  • Create content and share it everywhere.

Once your campaign has kicked off, it’s important to constantly check it to ensure it is still running successfully. Constant monitoring of insights and analytics will help you create reports which can then be used to tweak your campaign. When you’re ready to get started with the most advanced online marketing method, get in touch with WSI. We offer solutions for PPC, paid advertising, content marketing as well as social media marketing. Contact us today.