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WSI Wins WMA Award for Outstanding Achievement in Web Development

groupe chevalley logo

Summary: For Groupe Chevalley, the new website designed by Gabor Markus from WSI is a true winner, winning Outstanding Achievement in Web Development at the 2019 WMAs.

Winning Website Designed for Groupe Chevalley, Geneva-Based Car Dealership

If there is an industry that comes close to the internet marketing industry in terms of the speed at which technology changes, it’s probably automotive. Car manufacturers are constantly innovating and upgrading their models. Consequently, buyers are highly enthusiastic and diligent about doing their research. Of course, the biggest chunk of research happens online. It’s only to be expected that car dealerships must stay on top of their game to stand out and beat the competition online. That is exactly what Groupe Chevalley, a leading car dealership in Geneva aimed for, and they turned to Gabor Markus, their local WSI Digital Marketing Consultant.

groupe chevalley logo

Gabor and his WSI team designed a new website for Groupe Chevalley that not only exceeded the client’s expectations but also went on to win the Award for Outstanding Achievement in Web Development at the 2019 WMA WebAwards.

The WMA WebAwards is an international competition organized every year by the Web Marketing Association. Winners define the latest standards and benchmarks in web design and development for others to follow and further improve upon. A dominant player in the competition since 2007, WSI has an excellent track record and performs exceedingly well each year. 2019 has seen the organization win its 100th award in this competition.

Groupe Chevalley’s Wishlist for their New Website

As an established car dealership, Groupe Chevalley sells high end car brands. Not surprisingly, they were seeking a web development partner of the highest caliber and settled on WSI to serve their needs:

  • The main mission of the dealership is to sell new cars for 14 different brands across the market, including Hyundai, Mercedes-Benz and the luxurious Bugatti.
  • The client wanted to ease access for its clients to book test drives and service appointments.
  • Chevalley also wanted to provide the latest innovations and promotions in a transparent and clear manner.
  • They wanted to increase their positioning in organic search to attract more visitors to their website.

In talking with Gabor and his team, the client decided to choose the full suite of WSI digital marketing services including:

  • High converting paid search and social campaigns
  • Writing optimized content for their website and social channels
  • Fully automated inbound campaigns
  • Building an excellent website to bring higher conversion rates

WSI Geneva in Overdrive and Racing to the Finish Line!

The biggest challenge with this project was a seamless integration of a third-party API where all the new and used cars are listed. The WSI team was able to meet the challenge, among others, and the results were outstanding. Within the first year after launching the new website, the dealership saw a 24.6% increase in organic traffic for their target market. The company also saw a 43% increase in conversions.

More than satisfied with their new website, Groupe Chevalley’s spokesperson, Olivier Evain spoke highly of Gabor and his team, “The WSI team has been particularly responsive and efficient in the design and implementation of our new website. When we hired them for this project, we had two main issues. On the one hand, our old site had become unstable and we needed to refresh our site within a particularly short period of time; as little as two months, to be precise. On the other hand, our old site had been designed mainly for aesthetic reasons and fell short in terms of functionality. The new site required a complete redesign focusing on simplicity, convenience and the overall user experience, in order to generate more sales of products and services. We didn’t need another virtual showcase; we needed a website that would bring more customers and conversions. Rethinking the design and implementing it within such a tight timeframe was a real challenge, which Gabor and his team from WSI met very successfully.

Gabor Markus is thrilled that his WSI team won this prestigious award. He says, “Working on the website development project for Groupe Chevalley was an exciting but also a very challenging task. We had very little time and a big ask from the client. The car dealership industry has some very high-quality websites and we had to do better than what is already out there. Working closely with our suppliers and associates in the WSI global network, we were able to deliver what the client wanted, on time, within their budget. Winning an award for this achievement is gratifying but more than that, it gives us the confidence that we truly are leaders in the industry. Without a doubt, we are ready and eager to take on bigger, even more challenging projects for clients across Switzerland and the rest of the world.

Check out all our 2019 WMA award winning projects from WSI here.

To speak to a WSI expert in your region, contact us today.

30 ways to generate more leads free ebook

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give me a call or email me at rknutsen@wsiebizsolutions.net to learn more.

 

Site Developed by WSI Wins the Outstanding Website Award at 2019 WMAs

Terri Buseman Logo
Summary: For Terri Buseman, the new website designed by Elaine Mikesell and Andreas Mueller-Schubert from WSI is a true winner, winning Outstanding Website Award at the 2019 WMAs.

In an industry that is fiercely competitive, having a powerful web presence makes all the difference between standing out and being left behind. For Chicago Realtor, Terri Buseman, the new website designed by WSI is a true winner. Quite literally, in fact. The site won the Outstanding Website Award at the 2019 WMA WebAwards. Mikesell Digital Consulting in Chicago and WSI NextGenMarketing in Napa Valley took home the award for this category in the prestigious global website competition. Elaine Mikesell and Andreas Mueller-Schubert and their teams are proud of their achievement and delighted at the recognition.

The WMA WebAwards is a standards-defining competition that is held annually by the Web Marketing Association and sets industry benchmarks for excellence in website design. WSI has been participating in this competition since 2007 and has consistently won awards each year, achieving 100 awards in total so far.

Terri Buseman Logo

The Client’s Objectives – Stand Out, Attract, Communicate, Convert

When the client, Terri Buseman, Chicago approached WSI to redesign her Chicago real estate website, it was the start of a valuable partnership. Terri Buseman is a premier real estate broker focused on the high-end real estate market in Downtown Chicago. The client wanted to create an informative, resource-rich, and beautiful website to attract and support the high-end diverse urban real estate clients. Terri Buseman also wanted to increase their positioning in organic search and start attracting more visitors to her website. In addition, the client needed a comprehensive communications and digital marketing strategy to distinguish her brand and market her listings.

The WSI Offering

The full suite of digital marketing services in the WSI solution included:

  • Identifying the brand’s target persona
  • Structuring the website information architecture
  • Creating the logo and all brand design elements
  • Creating the brand profiles in various social networks
  • Writing optimized content
  • Designing and posting on social media as well as managing social media engagement
  • Conducting paid search campaigns (real estate specific and social media ads)
  • Building an excellent, resourceful website
  • Implementing an email marketing program
  • Designing and producing print marketing collaterals for listings (post cards, listing brochures, etc.)

WSI Loves A Good Challenge – and this Was One!

The biggest challenge with this project was to implement a cohesive marketing strategy and schedule that keeps Terri Buseman and her listings top of mind in a highly competitive real estate environment.
The WSI team surpassed those challenges very successfully. When the new website was launched, the results the client received were extremely rewarding.

  • Within the first three months of the new website going live, the traffic tripled!
  • Brand awareness and recognition for the client increased.
  • The client receives daily feedback from clients and other realtors about the quality of her website.
  • Terri receives appreciation for the professionalism of her communications and social media posts, and engagement levels are proof that it’s working.

A very satisfied Terri Buseman had no hesitation in commending WSI for its excellent work. “Elaine and Andreas presented the collective strength and collaborative effort of WSI to work as our true partners in this challenge of building a new website. They asked all the right questions, gave me all the right answers, sifted the grain from the chaff in terms of design and development ideas, and overall, did an excellent job of creating our new website. Not only is it aesthetically pleasing, but it helps us do business better, faster and more efficiently. It also gives our clients the resources they need to conduct the life-changing transactions involved in buying o selling a house. Being chosen as one of WSI’s entry for the WMA WebAwards was an honor but winning in the Outstanding Website category is the cherry on top! Congratulations to WSI, Elaine and Andreas and their teams. If you want to elevate your company’s online presence and be more competitive in the digital world, talk to WSI.”

Elaine Mikesell and Andreas Mueller-Schubert are very pleased to have won this award, but more than that, they are excited to have a satisfied client who recommends their services. Elaine Mikesell, who is the project leader, is thrilled with the bragging rights that the team has earned with this award. She says, “Our Terri Buseman project team worked closely, doing our best to apply all the winning techniques, best practices and tools available to us through the WSI network. The suppliers and partners who worked with us also demonstrated their skill, capability and experience that served to deliver the best result for the client. We’re humbled and grateful for the award; it motivates us to continue helping our clients grow their brands and create award winning interactive assets for them.”

Check out all our 2019 WMA award winning projects from WSI here. To speak to a WSI expert in your region, contact us today.

30 ways to generate more leads free ebook

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give me a call or email me at rknutsen@wsiebizsolutions.net to learn more.

 

WSI Wins 15 More WMA Awards to Bring Total to Over 100

15 Wins Social Image

Summary: WSI wins 15 WMA WebAwards in the 2019 competition, bringing  our tally to over 100 WMA Awards since 2007.

We’re proud to announce that WSI has continued its winning streak at the Web Marketing Association’s (WMA) prestigious WebAwards, taking home 15 awards in 2019. Since entering the international competition for the first time in 2007, we have racked up over 100 WMA Awards in total. This year’s winnings for WSI include awards for Best B2B Website, Best Medical Website, Best Restaurant Website, Best Home Building Website, five Outstanding Website WebAwards and six Standard of Excellence WebAwards. In addition to our 15 WMAs, the Web Marketing Association also named WSI the Top Agency for the competition, taking home more awards than any other marketing agency in 2019.

This is exciting news for the entire WSI network across the world. It’s a proud moment to be in the spotlight claiming so many WebAwards, but it is also a strong call for us to aim higher and stay at the top. These websites developed by WSI Digital Marketing Consultants and their partners in the WSI supplier marketplace are judged on several key criteria. Design, copy writing, innovation, content, interactivity, navigation, and use of technology are evaluated by an elite group of industry leaders committed to raising the standards of excellence of web development on the Internet. Congratulations to all the winners and kudos to you for leading this highly competitive, dynamic digital marketing landscape. Your efforts and accomplishments strengthen and reinforce the unstoppable WSI brand, making us the WMA’s Top Agency in 2019!

Here is a complete list of WSI winners at the WMA WebAwards 2019.

ISI CRUNCH
for Best B2B Website
WSI Digital Marketing Consultants: Gilles Dandel & Alain Petrissans

ISI Crunch for Best B2B Website


NATURAL LANDSCAPE GROUP
for Best Home Building Website
WSI Digital Marketing Consultants: Jason & Denise Gervais

Natural Landscape Group for Best Home Building

HCO CENTRO COMPLETO DE OFTALMOLOGIA
for Best Medical Website
WSI Digital Marketing Consultants: Gustavo Rabelo & Marcelo Lima Verde

HCO Centro Completo de Oftalmologia for Best Medical Website

DOWNTOWN JOE’S BREWERY AND RESTAURANT
for Best Restaurant Website
WSI Digital Marketing Consultants: Andreas and Georgia Mueller-Schubert & Maria Pavlou

Downtown Joes Brewery and Restaurant for Best Restaurant Website

GROUPE CHEVALLEY
for Outstanding Website
WSI Digital Marketing Consultants: Gabor Markus

Groupe Chevalley for Outstanding Website

HERNIA CARE
for Outstanding Website
WSI Digital Marketing Consultants: Marco Marmo

Hernia Care for Outstanding Website

TERRI BUSEMAN – CHICAGO REALTOR
for Outstanding Website
WSI Digital Marketing Consultants: Elaine Mikesell and Andreas Mueller-Schubert

Terri Buseman - Chicago Realtor for Outstanding Website

FOCAL POINTE EYE CARE
for Outstanding Website
WSI Digital Marketing Consultants: Gunnar & Leslie Hood

Focal Pointe Eye Care - blog

MISTASSINI LAKE OUTFITTING CAMPS
for Outstanding Website
WSI Digital Marketing Consultants: Chris Murray, Laurie McCullagh

Mistassini Lake Outfitting Camps -blog

JOHN ERIC | TREVOR MOORE & ASSOCIATES
for Real Estate Standard of Excellence
WSI Digital Marketing Consultant: Alison Lindemann

John Eric | Trevor Moore & Associates for Real Estate Standard of Excellence

CHURCH’S CHICKEN CANADA
for Restaurant Standard of Excellence
WSI Digital Marketing Consultants: Sharon Herrnstein and Ariel Sanchez

Churchs Chicken Canada for Restaurant Standard of Excellence

HERJAVEC GROUP
for Technology Standard of Excellence
WSI Digital Marketing Consultant: Peter Jasniewski

Herjavec Group for Technology Standard of Excellence

ILLUMINATE HOLLYWOOD
for Entertainment Standard of Excellence
WSI Digital Marketing Consultant: Alison Lindemann

Illuminate Hollywood for Entertainment Standard of Excellence

HELPING HANDS DOULA
for Healthcare Provider Standard of Excellence
WSI Digital Marketing Consultant: Peter Jasniewski

Helping Hands Doula for Healthcare Provider Standard of Excellence

LMIC – LABOUR MARKET INFORMATION COUNCIL
for Non-Profit Standard of Excellence
WSI Digital Marketing Consultants: Mark & Kimberly Jamieson

Labour Market Information Council for Non-Profit Standard of Excellence

 

30 ways to generate more leads free ebook

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give me a call or email me at rknutsen@wsiebizsolutions.net to learn more.

 

WSI Named Top Agency by Web Marketing Association

Trophy Image

Summary: WSI brings home 15 more WMA WebAwards in the 2019 competition and earns Top Agency Award recognition.

WSI is proud to announce that we have been crowned the Top Agency by the Web Marketing Association. The Top Agency Award recognizes the consistently outstanding development going on at interactive firms. WSI outranked its global competition and won the most WebAwards in this year’s WMA WebAward competition.

Overall WSI won 15 awards in the 2019 WebAwards including Best B2B Website, Best Medical Website, Best Restaurant Website, Best Home Building Website, five Outstanding Website WebAwards, and six Standard of Excellence WebAwards. The addition of these awards brings WSI’s total WMA Award tally to over 100 and reaffirms its place among the leading web development agencies of the world.  

WSI’s global WSI network of Digital Marketing Agencies helps thousands of businesses and organizations in various industries, maximize the potential of the internet for business growth and profitability. Receiving this award for Top Agency in WMA’s prestigious annual Web Development Competition makes all of us extremely happy and proud. But more than that, it bestows on us the ongoing and exciting responsibility to continuously raise the bar and set new standards for our clients. We would never have been able to achieve this recognition without the tremendous support and close teamwork of our Consultants, suppliers, partners, employees, and customers. It’s time to say a big “Thank You and cheers” to the incredible WSI team.

The WebAward Competition is the premier showcase for website development in more than 96 industry categories. WSI has been entering into the awards competition since 2007. Their trophy mantel now includes a Top Agency award, 5 Outstanding Development awards, and over 100 individual WMA Awards. 

About WSI

WSI is the world’s largest network of Digital Marketing Consultants with its head office in Toronto, Canada. WSI Digital Marketing Consultants have helped over 100,000 businesses with their online marketing strategies. By using innovative Internet technologies and advanced digital marketing tactics, businesses can have a WSI Digital Marketing Plan tailored to their individual needs and help elevate their Internet presence and profitability to new levels. In 2019, WSI was named the Top Agency and received 15 Awards at the Annual WebAwards organized by the Web Marketing Association (WMA), bringing their total WMA Award tally to over 100. With the support and cooperation of its customers, Consultant network, employees, suppliers, and charitable organizations, WSI as a collective organization is dedicated to helping make child poverty history through its global outreach program makechildpovertyhistory.org. For more information about WSI’s offerings and business opportunities, please visit our website at wsiebizsolutions.net

The WSI blog offers insightful digital marketing tips, strategies and ideas. You can also follow WSI on TwitterFacebookLinkedIn and YouTube.

30 ways to generate more leads free ebook

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give me a call or email me at rknutsen@wsiebizsolutions.net to learn more.

 

The WSI Story

Our story begins in Toronto, Canada. The year was 1995. There was no Google, no Facebook, and a mobile device was something you put on your child’s crib, but that didn’t slow down our three co-founders who were looking to recreate the business world in cyberspace.

WSI was born from the visionary statement: ‘One day we will create the distribution unit for marketing goods and services around the world, using the Information Super Highway’.

Fast forward to today and WSI is the world’s largest Digital Marketing Network.

With agencies in over 80 countries we have the largest global footprint of any Google partner in the world.

We opened our doors at the dawn of Internet Marketing. We survived the dot-com bust when others didn’t. We’ve adapted our business model as the industry has evolved, and through it all, we’ve remained profitable every year.

We can proudly say that we have developed a proven methodology for developing digital marketing strategies. Have written two best-selling editions of Digital Minds book. Have partnered with some of the industries top brands and thought leaders and have become an award-winning solution provider to businesses of all sizes and across all industries around the world.

Over the course of WSI’s two plus decades in business, tactics have come and gone, trends have exploded and faded, and the world we live in has changed profoundly from when we first started this journey.

As a company we are resilient and we have learned how to adapt and how to help other businesses adapt and capitalize on their marketing efforts.

We may have been just a visionary statement at the start but we have grown into a powerful digital agency network. One that helps businesses realize their potential by leveraging the Internet and its many unrecognized opportunities.

If you would like help improving your pay-per-click advertising, get in touch.

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at rknutsen@wsiebizsolutions.net to learn more.

 

SUNSWEET & WSI – Client Success Story

Founded in California more than 100 years ago Sunsweet, a well-known international food brand, is home to the largest fruit processing plant in the world.

Sunsweet engaged WSI to develop a digital marketing strategy, to present a consistent brand message across all their markets in Europe, matching their established offline marketing activities.

Why Sunsweet Commissioned WSI

One of the key things that attracted us to working with WSI over competitive agencies was their access to global capability.

They have a global network that we can access to help execute all campaigns across our various markets in Europe.

The Challenge: Prior to Working with WSI

Prior to working with WSI most of our marketing tactics would have been offline, so it would have been:

  • TV
  • Radio
  • Print advertising

Our challenge was to get a consistent marketing message across Europe and all the markets in Europe.

The Solution: A New Pan-European Website

One of the key projects we worked together on, was to develop:

  • New US website, and
  • European websites

which had to be rolled out across all markets.  In addition to the many other elements, having so many different language was quite complex.

One of the interesting things about our website is we won a global standard excellence award which was in the food category.  It was presented to us by Web Marketing Association. Thanks to WSI it made us look very good in Europe.

The Solution: Forecasting Model

WSI gave us a number of various models that we could work from, but in particular they have a very good forecasting model that we used.  Basically it’s a ROI model where we measure each form of campaigning versus the investment. It makes it very easy for us to report back on our performance.

Leveraging Social Media to Increase Customer Engagement

We worked very closely with WSI on developing:

  • Blog posts
  • The social media aspect of our business, and
  • Online competitions

It is a way of reaching the consumer most effectively and be “on message.” And we do this again across multiple cultures and languages across Europe!

The Sunsweet Conversion Funnel

Let’s explain the Buyer’s Funnel in more detail:

  • Awareness – At the very top of the funnel we have things like video, blogs, articles
  • Consideration – In the middle we have branding.  This is where we engage people who are looking for prunes, or searching for something for which prunes may be the remedy
  • Decision – At the bottom we have remarketing and retargeting where we reach back to our consumer.

The Result: Growth in Customer Conversion Rates

Italy – 84,000 Conversion, which is about a conversion rate of 10%.  According to the FMCG environment, this is an excellent rate of conversion, the average being 2%.

Partnering with WSI

WSI is a very valuable strategic partner. We have a very small marketing department in Europe and we see them as an extension of our marketing team in Europe and they really work very closely with us.

Would Sunsweet Recommend WSI?

I would absolutely not hesitate to recommend WSI. Their global connection, their access to:

  • Various markets
  • Different cultures

They’re super and I think for any company that was looking to extend their footprint globally, I wouldn’t hesitate to work with them.

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at rknutsen@wsiebizsolutions.net to learn more.

 

5 Steps to Successfully Gaining a Competitive Advantage

The best ways to improve your digital marketing performance is by seeing how well you stack up against your competition.  Identify what they are doing well. It can provide you with the data you need to improve and gain competitive advantage.

Here are 5 key areas to focus on:

  1. Search Engine Visibility

First, identify your online competitors.  Who is achieving the best visibility on the search engines.  Who has presence on third party websites as well as their own.

  1. Top Performing AdWords in Google

AdWords are payed for, meaning, your competitors who regularly show up in the top google ad positions do it because they pay for keywords. They do it knowing they:

  • Gain in advantage
  • Positively impact their return on investment
  1. Top Performing Keywords

Identify what keywords your competitors are ranking well for in:

  • Organic search
  • Paid ads

You can then, prepare a list of the top keywords you should be targeting and outperforming them on.

  1. Best Performing Content

Dig up and deeper and plan your own content marketing strategy built around your keywords.  Learn what content is visible and where. It will guide your content creation objectives.

  1. Social Media Engagement

Research where your competitors are most active on social media. It will show you which social networks and what type of content is popular among your target audience.  Once you have this information you can use it to gain competitive advantage, improving on what your competition is doing.

Last of all, monitor your performance to continue making improvements.

If you would like to start using competitive research to gain advantage in your business, get in touch today.

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at rknutsen@wsiebizsolutions.net to learn more.

4 Good Reasons Why You Should Consider Remarketing

Remarketing uses online display advertising to retarget visitors who have left your website to browse other websites without becoming your customer.  You want to use relevant ads to reinforce your message and bring them back to engage with you further.

 

Following are 4 good reasons why you should be using remarketing for your business.

  1. Keep the Conversation Going

About 50% of shoppers browse a website up to 4 times before making a purchase.  Remarketing enables you to have visitors:

  • Re-engage with your website
  • Continue their product research
  • Persuade them to come back
  • Have them make the final purchase
  1. Grow Your Brand Awareness

Stay connected to your audience throughout their bind cycle using ads to retarget your visitors.  This will:

  • Boost your online brand awareness
  • Help you become a recognized authority
  1. Increase Your Website Conversions

Delivering relevant ads to your customers can improve your website conversions.  Remarketing helps you identify possible reasons that prevent a sale, then deliver ad messages that address those barriers to your target customers while they are still on their bind cycle.

  1. Make Your Marketing Budget Go Further

Remarketing is a cost-effective way of reinforcing:

  • Your sale’s message
  • Improving brand awareness

To increase brand exposure for lower cost compared to other advertising methods, remarket using:

Approximately 5 to 10% of your website visitors will become a customer; this means that a large number will move on and never return.  Devise a remarketing campaign to win them back by displaying relevant messages to the right people at the right time.

If you would like help remarketing so you can improve your online advertising, get in touch.

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at rknutsen@wsiebizsolutions.net to learn more.

 

Improving Engagement with Social Relationship Management

There’s no doubt that social media provides great opportunities for reaching out and engaging with your customers, but how can you effectively manage that engagement across several social media platforms?

Social relationship management enables you to manage your online engagement efficiently within a team, instead of just one person.

Here are 5 ways social relationship management will improve your ability to listen to and engage with your customers through social media platforms.

  1. Grasp the “Bigger” Picture

A social CRM lets you monitor what customers are saying about your brand online. Your team can:

  • Listen
  • Observe the public consensus of your brand
  • Better understand how to tackle your social media strategy.
  1. Greater Customer Care

Working in a team will enable you to take more care of your customers by:

  • Promptly addressing concerns or inquiries
  • Allowing you to learn from customer insights, to identify and engage with key influencers
  1. Improve Productivity

Collaborating as a team means you can expand current capabilities by sharing social media marketing responsibilities.  To improve your team knowledge, you must understand:

  • Insights
  • Sharing ideas
  • Planning campaigns
  • Making each other accountable
  1. Stronger Brand Loyalty

Providing greater value to customers through social media engagement will result in stronger brand loyalty.  It also humanizes your brand as each team effort joins in the social conversion.

  1. Coordinated Approach

Your social relationship’s solution will allow all your social activity to take place through a central company account.  It will make it easier to:

  • Coordinate your marketing campaigns
  • Assign responsibilities
  • Approve content
  • Manage your team all from one place.

In conclusion, to build better brand awareness and ultimately bring more sales, social relationship management is the best way to:

  • Coordinate your team
  • Monitor social activity
  • Successfully connect your brand with customers on a personal level

Get in touch to find out how social relationship management can improve your social media activities.

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at rknutsen@wsiebizsolutions.net to learn more.

 

Four tips on creating a fresh e-mail marketing campaign for your Atlanta business in 2015

Want to boost sales for your Atlanta business via email? An e-mail marketing campaign is typically designed to excite and interest or inspire your target audience, but it can have the adverse effect if you don’t create a fresh campaign that truly grabs the reader’s attention. Below are four tips to creating a campaign that has the desired effect on your target audience:

  • Email subject line – this is more important than you would think. Make sure the subject line of your email is intriguing and action-oriented.
  • Use eye-catching graphics – images are important to grab the attention of your client, but be sure they aren’t heavy or you could find your customers lose interest while the images are trying to load.
  • Include a clear call to action – ensure your email content links to an offer or specifically advises the customer what to do next. This is the best way to spur your audience on to action.
  • Use quality and useful content – if you are just sending product information on to clients, chances are they will become annoyed with your emails. Make sure you are sending top quality content offering information on how to make use of your products or something interesting that is related.

Email marketing campaigns made simple by WSI eBiz Solutions

At WSI eBiz Solutions in Atlanta, we offer e-mail marketing campaigns which can capture new leads and increase engagement with an existing customer base. With our assistance your email marketing campaign can offer your customer base news and information that specifically relates to them and interests them.

With our expert team we can create quality and compelling content as well as set up an email marketing strategy that aims to gain the interest of clients and makes certain conversion rates are impressive. Contact us at WSI eBiz Solutions, for more information and advice on our digital marketing services in Atlanta today.

Download Free Lead Gen eBook Now

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at rknutsen@wsiebizsolutions.net to learn more.

 

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