Tips from Atlanta: Why you need to start including videos as part of Email Marketing

February 5, 2017

Rick Knutsen

wsigenesis

Ever since the first email was sent 42 years ago, email marketing has turned into a direct marketing phenomenon in Atlanta and around the world, as it is cheap, cost-effective and fast. According to statistics, users watch over 4 billion videos a day – and that’s just on YouTube. So why not combine both these in your marketing strategy and reap the benefits?

What is Email Marketing?

One of the most direct forms of marketing, it involves sending electronic mail to potential and current customers about your company, product, brand etc. This could be to attract new consumers, build relationships with existing consumers or to promote new products and services. This technique is only second after search marketing as it is said that over 50 percent of Internet users check their email every day.

Why combine videos with Email Marketing?

Well, why not? Firstly and most importantly, it has been proven that video in emails offers a 280% increase in returns as compared to plain text emails (emailmonks.com). The videos also attract users, leading to high open rates and higher click-through rates. This, in turn, will be directly proportional to increased website traffic and conversion rates. Another important factor to keep in mind is that the inclusion of videos in your email will definitely give you an edge over competitors. Users now have a ‘feel’ of the business as they can actually see a face, hear a voice and relate to a personality. This offers a very human touch that is absent in traditional email marketing strategies. Videos in emails can lead to ‘viral marketing’ as users forward these emails to their contacts. Finally, a video in an email can complete your message and complement existing texts and images, giving users a more holistic understanding of your brand and services.

So, get on the bandwagon, create a simple, sophisticated video for your customers and watch your email marketing strategy soar! Contact us in Atlanta today to find out more about what we can offer you.

 

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 

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