Written by Rick Knutsen on . Posted in BERT, Blog, Content Marketing, Google, SEO.
Summary: The kicker with this algorithm update is that you can’t really optimize for it. So if your business is executing a content marketing strategy, BERT seems a little jarring. Lately you might have heard or read a lot of marketing chatter about some dude named[…]
Written by Rick Knutsen on . Posted in Blog, Marketing, SEO, Social Media, Social Media Strategy.
Summary: There’s no secret combination or magic number of how many designers, curators or analysts to add to a Social Media Department. There are many ways to build your team, which will be unique to your company’s budget, goals, industry and capacity for training.
Written by Rick Knutsen on . Posted in Blog, Chatbots.
Chatbots for business are a relatively new form of marketing tech. They’re also completely underutilized. Translation: Competitive advantage for your agency to differentiate, expand and charge more. (Wondering “What is a marketing bot?” ← I invite you to start there.) Naturally, brands[…]
Written by Rick Knutsen on . Posted in Blog, Video Marketing, Videos.
Summary: How are you setting yourself apart within the industry? It’s now becoming increasingly important to use video in the right way to speak to the right audiences. For a few years now, video content has been dominating the digital[…]
Written by WSI Genesis on . Posted in Social Media.
CONTENT MARKETING Why Content Marketing Is Key to Succeed in 2019 JUNE 25, 2019 | 4 MINUTES TO READ Cheryl Baldwin WSI, Director of Marketing Read more Summary: Today’s internet users are changing the way they search the web and as a result,[…]
Written by Rick Knutsen on . Posted in Ad Blockers, Blog, Digital Natives.
With digital natives growing older and having more control over their digital experience, we’re seeing a strong correlation with the increase in the use of ad blockers. This is nothing new – the advertising industry has seen a steady increase in the adoption of ad blockers, rising from approximately 21M[…]
Written by Rick Knutsen on . Posted in Blog, Call-To-Action, Content Marketing, CTA, Digital Marketing, Mobile, On-SERP SEO, SEO, Voice Search.
In recent years, voice search has been dominating the search landscape. It has become a convenience to many, allowing everyday users to speak into their devices instead of typing keywords into a search query to get answers. According to Forbes, 30% of all[…]
Written by Rick Knutsen on . Posted in Blog, CTR, Keywords, On-SERP SEO, Search Engine Optimization, SEO.
Confused by SEO concepts? Wondering how to sift through all the jargon to find some simple answers? We understand your frustration. For many business owners and marketers, it is hard enough trying to keep your website ahead of your online competitors without getting side-tracked by confusing search engine optimization terms. To[…]
Written by Rick Knutsen on . Posted in Blog, Mobile Marketing Strategy, Search Engine Optimization, SEO.
Today’s internet users are changing the way they search the web and as a result, search engines are constantly evolving to adapt to this change. This has had a significant impact on how searchers find content and how content is being ranked, which affects business’ overall SEO[…]
Written by Rick Knutsen on . Posted in Atlanta, Blog, On-SERP SEO, Search Engine Optimization, SEO.
Editor’s Note: This post was originally published on June 8, 2018, and was updated on January 24, 2019. In 2019 and beyond, digital marketers, and companies that embrace digital marketing strategies, need to be well versed in changing what they care about. Oh, and caring[…]