If you want to boost your business profits and increase online visibility for your Atlanta business, social media marketing is the solution. Knowing how to make use of hashtags for better social media and online content marketing is absolutely essential to those looking to grow their business.
You will notice that hashtags can be found just about anywhere these days, on Twitter, Pinterest, Instagram and Google+ to name but a few online portals. By strategically implementing tagged topics you can improve your content’s SEO and reach your target audience with greater ease.
Our three tips or key marketing strategies for hashtags are as follows:
- Brand and campaign specific hashtags
- Trending hashtags
- Content hashtags
What do these three key marketing strategies for hashtags offer your business?
- Brand and campaign specific hashtags – brand hashtags are specifically made for your business brand. It is unique to your business and you will use it as a signature tag. Campaign hashtags are unique tags created for each of your marketing campaigns. Campaign hashtags are ideal for short term promotions. These should be kept short and easy to spell.
- Trending hashtags – these types of hashtags are designed to create awareness of things that are popular now. People may talk about something that is “now trending” and this means that that particular topic or product is currently being talked about by everyone. These tags are changing constantly and you can really benefit by making use of a trending hashtag that has relevance to your business or product. You can do this by making a content update and including the trending hashtag of your choice. Twitter and Google+ make trending topics highly visible on their sites, so you can obtain great trending hashtags right there.
- Content hashtags – these are hashtags that you would include in your online posts and form a crucial role in any content marketing campaign. These are different as they are not branded or necessarily related to your business brand, but are related directly to the content you are posting and are quite common tags. These are very useful when it comes to improving on the SEO of your content. By targeting these hashtags according to the type of product or service your customers might be interested in, you can have an exceptional reach.
To learn more about how hashtags and similar social media marketing strategies can change the way your customers find your business and product, contact us at WSI today.
About the Author
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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