Gmail image caching and your Atlanta email marketing campaign – what you need to know

February 5, 2017

Rick Knutsen

wsigenesis

Email marketing campaigns for your Atlanta company can now get a bit of a facelift with Gmail cached images. Now, images will be displayed automatically by default and those that were previously invisible will suddenly become visible. Subscribers will now be able to see your email content if they couldn’t do so before and there will be no more prompts asking you to show images in your emails – ensuring that Gmail messages will be safe and secure, faster and more beautiful than ever!

For marketers, this is terrific news and here’s why:

  • Your creative is front and center now more than ever.

Your audience will be able to easily view your emails complete with images and your creative content will now be able to take center stage, providing a better brand impression for recipients.

  • The email user experience will now be more consistent.

Creative tests will be able to tell us which images are more engaging for recipients and will help digital marketing teams to obtain more accurate results and insights into consumer thinking to shape future email marketing campaigns.

  • Gmail can track the contact’s GEO location with opens.

Once a contact interacts with a link, subscribes through forms or visits a site, Gmail will be able to determine the contacts’ location. This will give you valuable information for creating a more focused email marketing campaign.

  • Gmail cares about contacts privacy.

Gmail is making it pretty clear that they care about their contact’s privacy – and by caching, nobody can grab referring information like IP addresses.

At WSI eBizSolutions, we can show you how to stay on top of the game with our experienced team and dedication to keeping abreast of current and future technologies. Contact us today and find our how we can give your email marketing strategy the edge to stay ahead of the competition.

 

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 

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