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Why you need these social media analytics tools

February 5, 2017

With regards to social media marketing in Atlanta it isn’t enough to simply post your info across different platforms and hope that it reaches your target audience. Any social media campaign will require strategies, analyzing and engagement so as to allow you to effectively monitor its performance and decide how you can improve it.

Thanks to the demand for analytics tools in the industry, many companies and individuals have come up with cutting edge social media analytics tools that will help you keep tabs on the effectiveness of your campaigns. You’ll also find that many of these tools are freely available or for a small monthly fee.

Here are only a few of the many social media analytics tools to consider.

Fantastic social media analytics tools

  • Social Motus: Even though this analytics tool has been designed for use on Facebook and Twitter exclusively, it makes it possible for any social media marketer to easily monitor various social media factors. These include brand monitoring and tracking of targeted conversions and targeted conversions, to name a few. You can use these to effectively calculate ROI figures for your clients.
  • Klout: This fantastic social media analytics tool works brilliantly in that it allows you to measure your influence across a variety of platforms based on how your followers interact with your posts.
  • DashThis: This is a fantastic tool that will assist businesses that manage social media pages for its clients. It creates a dashboard for Google Analytics, Google AdWords and Twitter statistics as well as YouTube views, to name a few.

These and many other social media analytics tools will help you to improve your social media marketing campaigns’ efficiency and performance. It’s because of this, among many other reasons why you should make use of these analytic tools.

If you are looking for effective and affordable social media marketing in Atlanta marketing for your business, contact WSI Internet Consulting and Education today.


About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 


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