Author: Rick Knutsen
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.
His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.
Written on November 23, 2022 . Posted in Marketing .
Summary: From the growth of zero-click content to the potential demise of Twitter, here’s what we’re forecasting for 2023.
Lucky...
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Written on November 21, 2022 . Posted in Content Marketing .
Summary: You have outdated content on your website and should make updating it part of your editorial calendar. Need reasons to refresh...
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Written on November 10, 2022 . Posted in Social Media .
Summary: LinkedIn Ads are an excellent way to advertise your business to a professional audience. To find out why you should use LinkedIn...
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Written on November 4, 2022 . Posted in SEO .
Summary: Google’s recent ‘helpful content update’ is designed to crack down on low-quality content that doesn’t...
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Written on November 2, 2022 . Posted in Marketing .
Summary: Successful business leaders have the ability to recognize opportunities and threats when looking to the road ahead. So let’s...
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Written on October 20, 2022 . Posted in Marketing Strategy .
Summary: Want to know how Google Analytics 4 differs from other versions and why you need to switch? Discover everything you need to know...
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Written on October 13, 2022 . Posted in Marketing Strategy .
Summary: Are you using product synonyms? Scale SEO by aligning user search intent with helpful product cases for ecommerce marketing. Learn...
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Written on October 4, 2022 . Posted in E-mail Marketing .
Summary: You already have the information necessary to create an email strategy for your small business. Want to learn about email marketing?...
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Written on September 26, 2022 . Posted in Marketing Strategy .
Summary: Data controller vs. Data processor: who is impacted and when does an organization need to hire a Data Protection Officer? Read...
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