Author: Rick Knutsen

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.

The Art of Crafting Compelling Google Ads Copy Using AI

Written on September 18, 2023. Posted in Marketing Strategy.

Summary: Are you frustrated because your PPC ads aren’t performing? Try AI to craft compelling Google Ads copy that converts to sales....

3 Signs It’s Time to Hire A Digital Marketing Agency

Written on September 12, 2023. Posted in Lead Generation.

Summary: Is your lead generation strategy starting to show fewer results? You might need to hire a digital marketing agency. Here are 3...

What Are The Best Digital Advertising Platforms For B2B Marketers?

Written on September 6, 2023. Posted in Lead Generation.

Summary: On which digital platforms do your business clients spend their time? We share the best digital advertising platforms for B2B marketers. Which...

Celebrating Excellence: WSI’s 2023 WMA WebAward Winners!

Written on September 6, 2023. Posted in WebAward.

Summary: Discover the 2023 WMA WebAward winners. With multiple best-in-industry website recognitions, our consultants have helped clients...

Why Your Content Marketing Strategy Needs a Customer Journey Map

Written on August 22, 2023. Posted in Content Marketing.

Summary: Do you know how your customers engage with your product, service, or brand? We offer reasons why every business needs a customer...

Elements for a Successful Digital Marketing Strategy

Written on August 18, 2023. Posted in Marketing Strategy.

Editor’s Note: This post was originally published in July 2022 and was updated with additional information in August 2023. A large-scale digital...

How AI is Revolutionizing the Finance Industry: Intelligent Automation

Written on August 18, 2023. Posted in Future of Marketing.

Summary: Explore the transformative impact of AI in the finance industry and discover how it is revolutionizing operations, enhancing decision-making,...