Although mobile marketing strategies in most Atlanta companies are evolving, by the end of next year we should expect to see mobile marketing as a key part of every brand’s advertising strategy, since mobile devices and technology is revealing incredible marketing opportunities. Here are our predictions for this year:
Here are 5 mobile marketing trends that people will be talking about in 2014:
- Location-based Marketing:
This is making use of GPS technology that will deliver multimedia content straight to the potential customer’s mobile device that is tailored to their geographical location. Tools such as Google Wallet will allow users to buy with their credit card right from their Smartphone.
- Mobile accessible content:
Mobile devices are now a part of everyday life, so website designers need to make sure that the information platform displays correctly on mobile devices and that it provides a positive experience for users.
- Changing ad models:
Smartphones are mostly used for sharing and sourcing information, so brands will face the challenge of repurposing video ads and making them effective over mobile devices. Mobile marketing also lends itself to shorter advertising sequences.
- An evolution in buying and selling:
With mobile advertising becoming more efficient and more lucrative in 2014, we need to realize the way that is bought and sold will change. Cost per Engagement and Cost per View will become the new main purchasing models with Cost per Mille fading into the background. Now it’s the quality of view that counts – not the quantity.
- Unrecognizable ad formats:
Moving into 2014, mobile banner ads will increasingly fall out of favor because brands and developers will discover more creative advertising solutions making use of innovative rich media formats that will offer a fresh take on mobile advertising!
Publishers, brands and developers understand that the mobile marketing trend is evolving at a remarkable rate and is becoming one of the most exciting advertising sectors to be in. At WSI eBizSolutions, we understand the importance of mobile marketing trends for your Atlanta business, so call us today to discuss your marketing options.
About the Author
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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