There has been quite a buzz in Atlanta about how mobile wallets will change the way we do business and manage our mobile marketing endeavors. For starters the introduction of mobile wallets in the form of our smartphones will certainly eliminate the need to carry credit cards and cash and that in itself is a major security perk for many. Taking mobile phone payments mainstream has been the idea behind the concept of the mobile wallet and why not – everything we do from shopping to online marketing is aimed at the mobile consumer.
How are mobile wallet payments proposed to work? All Smartphone’s with electronic versions of your cards will be able to make the payment for you. This eliminates any requirement to shop the old fashioned way – with your money in hand.
While consumers show a trend towards wanting a shopping companion and not having to carry papers and cards around with them, the market has seen the emergence of Apple’s Passbook in 2012 and Google Wallet in 2013.
How will mobile wallets affect your mobile marketing strategy?
Mobile wallets present the perfect mobile marketing opportunity for businesses. Those who want to benefit from the loyalty of their customers can offer them something special. With mobile wallets you can easily offer clients coupons, discount vouchers, loyalty cards and so much more, thus providing them with the perfect shopping companion. For the consumer, it is a convenient and rewarding way to shop. For the marketer, it offers a higher conversion and earns consumer trust and respect.
You can reach your consumers in many ways to distribute mobile wallet content. Email is noted as the most preferred method, but you can also use text messages, apps from retailers and social media. Ensure you have a clear mobile wallet call to action.
To learn more about mobile wallets and what they can mean for your mobile marketing strategy in Atlanta, contact us at WSI today.
About the Author
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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