Social media marketing tips: Using trending topics in Atlanta

February 5, 2017

Rick Knutsen

wsigenesis

Social media marketing is an essential component for many businesses and organizations and although the world of social media might seem confusing and overwhelming, the experts at WSI are here to help. We are experts in all things Internet marketing and social media marketing is just one of the many things in which we specialize.

If you currently use social media you may have noticed trending topics often dominate the conversation on sites such as Twitter, Facebook, and Google+. Trending topics are visible to people around the world and they can be anything from a popular movie that’s just been released to a political issue. So why not join in on the conversation and increase your social media following while connecting with people worldwide?

How to use trending topics:

  • If any trending topics relate to your business or organization, make sure you send a few tweets or make a few posts commenting on the topic. Even if it’s only somewhat related to your industry, it’s still important to get your opinion out there – it will help you get noticed.
  • Trending topics on Facebook allow you to see what consumers are talking about, so you can gain important insights about what they think, what they like and don’t like before trying to target them.
  • It may be worth investing in your own trending topic as a promotion. Sponsored trending topics are often used for movie releases and other events and they gain worldwide exposure as a result.

If you decide to participate in a trending topic, make sure you do your research and find out everything you can about it first. This is especially important when you’re using social media for your business because your company’s reputation is on the line.

For more information about how WSI eBiz Solutions can help grow your Atlanta business with social media marketing, to find out about the variety of other services we offer, or if you have any questions, please do not hesitate to contact us today. We look forward to hearing from you.

 

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 

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