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The Art of Crafting Compelling Google Ads Copy Using AI

Summary: Are you frustrated because your PPC ads aren’t performing? Try AI to craft compelling Google Ads copy that converts to sales. Get more advice here. Your Google ads are not performing. And it’s frustrating because you have a small number of characters on the search engine results pages (SERPs), and you need to use[…]

Google’s Helpful Content Update for Digital Marketers

Summary: Google urges people to create helpful content for users rather than SEO. If you’d like to read about the helpful content update for digital marketers, read on. In August 2022, Google asked digital marketers to focus on creating original content that is helpful to people instead of content solely focused on 

Get Familiar with Google Analytics 4

Summary: Want to know how Google Analytics 4 differs from other versions and why you need to switch? Discover everything you need to know inside this guide. Do you want to continue tracking how people interact with your website? Then you need to understand Google Analytics 4: what it is, how it[…]

Updates to Google Business Profiles That You Need to Know

Summary: With the recent changes to Google My Business (now Google Business Profile), business owners need to utilize all the available functionality to help their business stand out. Here’s everything you need to know to make your Google Business Profile a success. Digital marketing offers unlimited opportunities to business owners and marketers.[…]

5 Paid Search Tactics to Help You Generate Leads

Summary: This post dives into the various paid search advertising tactics that a company can use to generate leads quicker for their business. Editor’s Note: This post was originally published in March 2017 and has been updated with additional content in December 2021. Are you a business owner challenged with finding enough qualified[…]

Tips to Digitally Transform your Business and Attract New Leads

Summary: Do you need help with digitally transforming your business? Are you looking to get more leads? Here are some tips from WSI’s top-rated webinars of 2021 to help you get started. Are you thinking of digitally transforming your business? You should. During the pandemic, many businesses had to work on digital[…]

Google Algorithm Updates – What You Need to Know

Summary: We know by now that Google regularly releases changes to improve search results for users. Here are the latest Google updates you need to stay on top of. Editor’s Note: This post was originally published in January 2020 and has been updated with additional content in October 2021. Google’s core mission, to[…]

Webinar Recap: PPC Optimization Tips from Google

Summary: After the year we have had, forward is the best way to look. Catch up on our latest webinar and leverage PPC in your digital marketing for top results. This latest WSI webinar was presented by Angelina Miller, an Agency Development Manager at Google. She has worked at Google for 5[…]