Written by Rick Knutsen on . Posted in Marketing Strategy.
Summary: Are you frustrated because your PPC ads aren’t performing? Try AI to craft compelling Google Ads copy that converts to sales. Get more advice here. Your Google ads are not performing. And it’s frustrating because you have a small number of characters on the search engine results pages (SERPs), and you need to use[…]
Written by Kathy Vieira on . Posted in Future of Marketing & AI.
Summary: Discover how Google’s AI Mode is transforming search, and learn strategies to ensure your brand remains visible and trustworthy in this new digital landscape. If your company relies on organic traffic to attract clients, get ready: Google no longer wants you to click but to trust. In 2025, search changed forever.[…]
Written by Kathy Vieira on . Posted in Marketing Strategy.
Summary: Want your content to appear in Google’s PAA box? Discover actionable tips to rank higher with clear answers, SEO optimization, and structured content. One of the best strategies to make your website more popular is Google’s People Also Ask (PAA) section. This element appears in the search results as[…]
Written by Kathy Vieira on . Posted in Inbound Marketing.
Summary: Do you need help with digitally transforming your business? Are you looking to get more leads? Here are some tips from WSI’s top-rated webinars of 2021 to help you get started. Editor’s Note: This popular blog post on lead generation has been updated with new content on how AI can help with[…]
Written by Kathy Vieira on . Posted in SEO.
Summary: Discover how Google’s AI Overviews (AIO) is revolutionizing SEO. Learn how to optimize for AI-driven search with strategies for E-E-A-T, content quality, personalized results, and zero-click content. Introduced last year, Google’s AI Overviews or AIO is one of Google’s latest search features that uses AI to generate summaries or[…]
Written by Rick Knutsen on . Posted in Conversion.
Summary: If you’re new to Google Analytics 4 or unsure of what it is, don’t worry, we’ve got you covered. This webinar recap blog offers a helpful overview to get you up to speed. Have you installed Google Analytics 4 but never used it, or are you wondering what Google Analytics even[…]
Written by Rick Knutsen on . Posted in SEO.
Summary: Google urges people to create helpful content for users rather than SEO. If you’d like to read about the helpful content update for digital marketers, read on. In August 2022, Google asked digital marketers to focus on creating original content that is helpful to people instead of content solely focused on
Written by Rick Knutsen on . Posted in Marketing Strategy.
Summary: Want to know how Google Analytics 4 differs from other versions and why you need to switch? Discover everything you need to know inside this guide. Do you want to continue tracking how people interact with your website? Then you need to understand Google Analytics 4: what it is, how it[…]
Written by Rick Knutsen on . Posted in Social Media.
Summary: With the recent changes to Google My Business (now Google Business Profile), business owners need to utilize all the available functionality to help their business stand out. Here’s everything you need to know to make your Google Business Profile a success. Digital marketing offers unlimited opportunities to business owners and marketers.[…]
Written by Rick Knutsen on . Posted in Lead Generation.
Summary: This post dives into the various paid search advertising tactics that a company can use to generate leads quicker for their business. Editor’s Note: This post was originally published in March 2017 and has been updated with additional content in December 2021. Are you a business owner challenged with finding enough qualified[…]