To define it, a buyer persona is a generalized representation of your ideal customer, based on market research and real data about your existing customers. This persona tells you what prospective customers are thinking and doing and it reveals insights about[…]
Mobile web continues to grow at an accelerated pace. Smartphones are becoming smarter and internet connectivity is faster. The result is the huge growth of the mobile web. What does it mean for your business?
Does Google+ matter? The short answer is “Yes!” Here’s the long answer: Of the 250 million Google+ users, 150 million are active users; and 50% of Google+ users sign in daily. Being frequented by pioneering industry influencers, and[…]
Foundational to eCommerce Website Success: Online selling or eCommerce continues to grow and it’s currently exploding at 7 times the rate of offline retail growth. But running a successful online store has its challenges. Adapting an effective eCommerce strategy helps you to[…]
More and more, search engines are delivering trustworthy, relevant results when people search for information. This is good news for consumers and businesses trained to attract more search traffic because the following best practice SEO strategies really haven’t changed.
Foundational to your Online Success: Foundational to your online success is your Website because it is the Hub for all Digital Marketing Campaigns. Why? Because effective websites Engage the Reader Are Mobile Ready Convert Visitors[…]
How to Engage Customers using Social Media? 5 Ideas The biggest social media marketing challenge is producing a consistent content stream to engage your audience. Infrequent or badly prepared content[…]
Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps. The goal for any business in the marketplace is to grow a loyal[…]
Panda, Penguin, and Hummingbird have made it harder for website owners to sustain top search engine rankings. You can’t trick your way anymore to a #1 position. If you want[…]
People use the internet in entirely different ways today as compared to 5 years ago. New social sites and different devices have flooded the space. Businesses small and large must adapt to new channels and technologies to stay[…]