Far and away, the best thing about landing pages – whether you already have them or are just getting started – is their ability to help you convert more leads without increasing traffic by a single website visitor. Consider that in most cases, increasing[…]
Your website design can have a direct impact on the success of your inbound marketing campaign. Many people don’t know it, but there are various checkout processes or shopping cart turn offs which send consumers running. Do you know what they are? Does your website[…]
The continued growth of social media offers a great opportunity to establish your personal brand. With employers increasingly turning to social media sights to find professionals to hire, what will they learn about you? Can they find your professional credentials? Social networking[…]
Don’t be so focused on driving traffic to your website without paying attention to your conversion rate. By improving landing page conversion rates you will have more acquisitions without increasing ad spend. 5 Ways to Improve Landing Pages.
5 Social Media Steps to Rock Your World Social media has changed the business paradigm. Companies that take advantage of Social Media increase access to and influence its customers. If improving branding, generating leads, developing[…]
Managing a digital advertising campaign correctly is the best way to drive new leads and sales to your business. However, how do you know which online advertising methodology you should use and when? Step 1[…]
Do you have a business or brand that you would like to get out there but do not have a significant online presence? An inbound digital marketing campaign is perhaps the best strategy you could implement.
Do you send traffic to your Home Page or Landing Pages? Think again if you answered Home Page. Well architected Landing Pages convert traffic into Leads because they are extensions of your campaign. Focus on Confirming the message, Engaging the visitor and having a[…]
The popularity of social media websites is not only changing the way we socialize with friends and family but also the way customers research, compare and inform their buying decisions. Sales managers should see this trend as an opportunity. Social selling[…]
Rising Online Sales Through Display Advertising For effective digital marketing campaigns, combine different online tactics that work with each other. One of these is display advertising, which functions like billboards, but more effectively. Here are 5 ways to improve your display ads[…]