5 Steps to Securing Top of Mind Brand Loyalty

February 6, 2017

Rick Knutsen

wsigenesis

Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps.

The goal for any business in the marketplace is to grow a loyal customer base that actively engages with your brand. A digital marketing plan provides a foundation to turn customers into devoted fans who keep on buying.

Here’s a 5 step strategy to achieving better brand loyalty.

1. Get to Know Your Customer Better

Online researching competitor analysis helps you understand your target audience better. Be aware of their needs and challenges so you can engage with them on a more meaningful level.

2. Prepare Your Story

Find out where your customers hang out. It will help you determine the business voice to adapt, the most popular content and the social media channels on which your customers are most likely to engage with you.

3. Personalize, Personalize, Personalize

Use the following methodologies:

  • Email
  • Social media
  • Customized landing pages

The goal is to make your customer feel important by delivering relevant and rewarding personalized messages.

4. Quality and Consistency

Good content is still king. Work to develop a content marketing plan that consistently over-delivers for your customers through:

  • Deals,
  • Vouchers
  • Whitepapers or webinars

The more you can add value with outstanding content, the more likely you will stay top of mind.

5. Encourage Feedback

Remember to listen.  Use online alerts to know where your brand is mentioned, then:

  • Connect
  • Listen
  • Respond
  • Show appreciation.

Use a combination of:

  • Web Research
  • Mobile-able blog
  • Email
  • Social media
  • Customized Landing Pages

This will make you stand out from the crowd and increase repeat business.

If you would like help to improve brand loyalty, get in touch.

 

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 

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