Foundational to your Online Success:

Foundational to your online success is your Website because it is the Hub for all Digital Marketing Campaigns.

Why?

Because effective websites

7 Steps of Highly Effective Websites:


1.  Discovery – [Be Proactive + Seek First to Understand, Then to Be Understood]

What are your Needs?  While a website serves many purposes, it’s paramount to understand your audience and meet them where they are at.  Define your Buyer Personas to develop who your customers are.

2.  Budget – [Put First Things First]

Invest is your interactive portal, i.e., website, to

  • Keep your Customers Engaged
  • Create Brand Loyalty.

Don’t starve your Digital Marketing Hub.

3.  Plan – [Begin With the End in Mind]

As part of your overall Digital Marketing Plan is developing your Website.  How will you attract Visitors to your Website?

  1. Pay-per-Click
  2. Social Media
  3. Content Marketing
  4. Inbound Marketing
  5. Display Ads
  6. Retargeting Ads

4.  Design and Build – [Begin With the End in Mind]

Your online objectives guide the construction.

5.  Test and Debug – [Think Win-Win]

Often overlooked, this step ensures Visitors receive your unique quality content and an engaging user experience.

6.  Pre & Post Launch Activities – [Synergize]

Maximize the effect of your Digital Marketing Campaigns.  Include the following:

  • social media coverage
  • search engine exposure
  • data capture

7.  Analyze & Improve – [Sharpen the Saw]

Collect and analyze your date.  Then you can adjust and improve your campaigns to ensure the return on your website investment.

If you would like to develop a Highly Effective Website / Digital Marketing Strategy, get in touch.

 

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 

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