People use the internet in entirely different ways today as compared to 5 years ago. New social sites and different devices have flooded the space.
Businesses small and large must adapt to new channels and technologies to stay in front of their consumers.
With so much B2C interaction taking place on social media websites today, you might wonder whether you actually need a website!
The following 5 reasons outline why your website is still the most important component in building a successful online business presence.
1. Maintaining Ownership
Own your business web address and website to protect your company’s brand identity. This will avoid surrendering control of your brand to a third party website and their ads.
2. Your Content, Your Way
Content is still king. To effectively communicate your message across, you must be in control of how your content is presented online. Maintaining control of the user experience enables you to manage content relevancy and your conversion process.
3. Create a Content Hub
Your website’s blog should be the focal point for your content marketing activities. Use your social media presence to engage your audience and bring visitors to your website.
4. Attracting Search Traffic
A well-optimized website plays an essential role in attracting valuable search engine traffic. Consumers are still trying to find information by conducting keyword searches in Google and other search engines.
5. Monitor, Tweak, Improve
Analyzing website statistics to measure conversion rates and assessing visitor engagement, improves all of your online marketing activities achieving a return on your investment.
In conclusion, if you want to take digital marketing seriously, don’t neglect your most valuable online resource, your business website.
About the Author
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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