Skip to main content

5 Mobile Trends – Follow & Master

February 6, 2017

Mobile web continues to grow at an accelerated pace. Smartphones are becoming smarter and internet connectivity is faster. The result is the huge growth of the mobile web. What does it mean for your business?

Here are 5 mobile trends to take advantage of and get ahead of your competitors.

1. .A multi-channel strategy needed to enhance customer experience

  • Don’t just focus on only mobile.  
  • Concentrate also on achieving a consistent branding experience across all channels.
  • Create a customer experience by adopting responsive web design together with an integrated digital marketing plan.

2. Mobile is fueling the trend to more visual content

Mobile web use helps drive the trend to more visual aesthetic content. Be creative with:

  • Images
  • Graphics

Use short descriptions and let your pictures do the talking.

3. Mobile video popularity is huge

Since more people are engaging with video via social media, be ready to join in.  Make sure your videos are:

4. Mobile is changing how we socialize

Adapted social media platforms makes staying in touch and updated easy from any mobile device. This means that it is more important than ever to incorporate a social media marketing plan as part of your multi-channel, multi-platform online strategy.

5. Location based technologies are ubiquitous

Location based marketing leverages WHO and WHERE for mobile users. This reveals new exciting opportunities for:

  • Paid search
  • Creative ad features
  • Advanced consumer data

In sum, the mobile revolution continues bringing with it new ways to achieve greater:

  • Customer engagement
  • Improved brand loyalty
  • More sales

If you would like help integrating a mobile strategy into your online marketing plan, get in touch.


About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 


The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital marketing related. Check out our latest posts.

We are committed to protecting your privacy. For more info, please review our Privacy and Cookie Policies. You may unsubscribe at any time.

Don’t stop the learning now!

Here are some other blog posts you may be interested in.

The Art Of The FAQ Content Format In Your Blog Strategy

Summary: Frequently asked questions improve the customer experience. We share why you shoul…

When is Social Ecommerce the Right Fit

Summary: Do you have an ecommerce business and want to expand your marketing efforts? Do yo…

18 Tips to Humanize your Business with Video Marketing

Summary: Vidyard held its Fast Forward Summit in March 2022, focusing on humanizing video s…