Foundational to eCommerce Website Success:
Online selling or eCommerce continues to grow and it’s currently exploding at 7 times the rate of offline retail growth. But running a successful online store has its challenges.
Adapting an effective eCommerce strategy helps you to avoid the potential pitfalls, enables you to expand your marketing reach and grows your customer base.
Here are 5 keypoints needed to achieve eCommerce excellence:
1. Putting the Right Platform in Place
Selecting the right eCommerce technology sets the foundation for your success. Your selling platform needs to not only look right, but also be scalable, customizable, and most importantly, be mobile friendly.
2. Know Your Audience
Understanding your target audience helps you prepare your website design for maximum impact and also guides your online marketing activities so your shop is accessible from the right places.
3. Optimize for Conversion
Your eCommerce platform should provide essential, easy to use marketing automation tools that allow you to personalize your messages and turn prospects into paying customers. Loyalty programs, cross sales offers and discount coupons are all examples of how you can increase your sales.
4. Offer an Outstanding Customer Experience
To build a loyal customer base, you need to provide excellent customer support that offers outstanding buyer experience beyond the sale. your online reputation will depend on it. Having live chat support available, lets your customer know you are there when they need you.
5. Listen, Learn and Improve
If your eCommerce website is not always improving, you will get left behind. Run pilots, split tests and regularly examine your website analytics to identify and then fix critical problems, such as addressing shopping cart abandonment.
In conclusion, the eCommece digital landscape is quite complex and constantly evolving. Just as you would hire professionals to prepare your accounts or offer legal advice, your eCommerce website will benefit from the expertise of a digital marketing specialist.
About the Author
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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