More and more, search engines are delivering trustworthy, relevant results when people search for information. This is good news for consumers and businesses trained to attract more search traffic because the following best practice SEO strategies really haven’t changed.
They’re still highly effective.
Here are 7 Steps to SEO Success.
1. Keyword Research
Choosing the right keyword is a critical part of the SEO strategy as it lays the foundation to build upon.
2. Competitive Analysis
Studying and learning from competitors ahead of you on search results can give you a picture of the effort required to match or exceed them.
3. Website Optimization
The goal of onsite optimization techniques is to help search engines understand what your website is about so they can classify it correctly.
4. Address Domain Authority
A major SEO factor is the strength of your domain that link back to your site such as, the number and quality of:
- Social media portals
5. Content Strategy
Creating high-quality content consistently is the best way to rank well in search engines results; the emphasis being in quality over quantity.
6. Social Media Strategy
The number of social signals linked with your content indicates how valuable your content is to your users and a reflection of your industry authority.
7. Measure, Report, Improve
Measuring progress is critical to a successful search strategy as detailed reporting allows you to make informed decisions before making improvements.
An approach to Search Engine Optimization or Adaptive SEO means you can apply the appropriate search marketing strategies to reach more customers and increase sales.
If you want to discover how Adaptive SEO can work for your business, get in touch.
About the Author
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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