Panda, Penguin, and Hummingbird have made it harder for website owners to sustain top search engine rankings. You can’t trick your way anymore to a #1 position.
If you want to be on Google’s Page 1, you need to invest long term in Best Practice SEO, content and social, a combination referred to as AdaptiveSEO™.
AdaptiveSEO™ Strategy – 5 Components
1. Keyword & Competitive Research
Keyword research is crucial. it includes discovering highly converting non-branding keywords, as well as branded keywords, for which you want to dominate the results.
2. Technical SEO Fundamentals
The technical fundamentals and foundation of your website needs to be correct from the outset. Through responsive design things like:
Play a part in how search engines rank your site pages.
3. Optimized Content Marketing Plan
Without content marketing, AdaptiveSEO™ cannot be done successfully. Your content should help your target audience through the buying process and be distributed through your social networks.
4. Publish, Socialize, Share
Social signals generated from top social media channels can be used to increase your discoverability in search engines and also help you distribute your content.
5. Benchmark, Report, Improve
Data regular analysis is essential. Review:
They are critical in helping you make the right decisions and helping you decide what should happen next in your search strategy.
Unless you adopt a new approach to SEO like WSI’s AdaptiveSEO™ methodology, you’ll soon find yourself falling off of Google’s radar.
If you would like to move to an AdaptiveSEO™ strategy, get in touch.
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
We are committed to protecting your privacy. For more info, please review our Privacy and Cookie Policies. You may unsubscribe at any time.
620 Green Valley Dr SE
Smyrna, GA 30082
Cell: 404.314.9841
Email: rknutsen@wsiebizsolutions.net
© 2019 WSI. All rights reserved. WSI ICE and WSI IM are registered trademarks of RAM. Privacy Policy and Cookie Policy Each WSI Franchise is an independently owned and operated business.