Panda, Penguin, and Hummingbird have made it harder for website owners to sustain top search engine rankings. You can’t trick your way anymore to a #1 position.
If you want to be on Google’s Page 1, you need to invest long term in Best Practice SEO, content and social, a combination referred to as AdaptiveSEO™.
AdaptiveSEO™ Strategy – 5 Components
1. Keyword & Competitive Research
Keyword research is crucial. it includes discovering highly converting non-branding keywords, as well as branded keywords, for which you want to dominate the results.
2. Technical SEO Fundamentals
The technical fundamentals and foundation of your website needs to be correct from the outset. Through responsive design things like:
- Low speed
- User experience
Play a part in how search engines rank your site pages.
3. Optimized Content Marketing Plan
Without content marketing, AdaptiveSEO™ cannot be done successfully. Your content should help your target audience through the buying process and be distributed through your social networks.
4. Publish, Socialize, Share
Social signals generated from top social media channels can be used to increase your discoverability in search engines and also help you distribute your content.
5. Benchmark, Report, Improve
Data regular analysis is essential. Review:
- Position data
- Social signals
- Organic visits
They are critical in helping you make the right decisions and helping you decide what should happen next in your search strategy.
Unless you adopt a new approach to SEO like WSI’s AdaptiveSEO™ methodology, you’ll soon find yourself falling off of Google’s radar.
If you would like to move to an AdaptiveSEO™ strategy, get in touch.
About the Author
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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