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How Do You Drive Leads From Digital Advertising

February 7, 2017

Managing a digital advertising campaign correctly is the best way to drive new leads and sales to your business.   However, how do you know which online advertising methodology you should use and when?

Step 1 – Identify the Right Search Criteria

Selecting the correct keywords is key for a successful ad campaign. In addition to keywords, sophisticated advertising networks include various target metrics, e.g., location, interests, income, age and more.

Step 2 – Advertise On the Appropriate Ad Networks

When you understand your ideal customer and their varied personas, then you can make the most of your advertising budget by choosing to display your ads on the more responsive advertising platforms.

Step 3 – Install Campaign Tracking

Tracking keywords across networks and determining which combinations are converting the best allows you to optimize your campaigns. Additionally, by connecting your ads to your marketing automation process allows you to track and nurture leads over time.

Step 4 – Carry Out A/B Split Tests

Compare and improve your online ads by testing 1) offers, 2) landing pages, and 3) calls-to-action.  Measure the impact A/B testing has on your campaign results and improve your overall campaign conversion rate.

Step 5 – Measure, Improve, Repeat

You can’t fix what you don’t measure. By regularly analyzing your campaign metrics you can identify which strategies are driving conversions. Once you know this, you can align your ad spend to attain greater returns on your investment.

If you manage an efficient digital advertising campaign, you can increase leads and drive sales.

If you would like help setting up and managing an effective online ad strategy for your business, get in touch today.

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at to learn more.


About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 


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