5 Social Media Steps to Rock Your World

February 7, 2017

Rick Knutsen

wsigenesis

5 Social Media Steps to Rock Your World

Social media has changed the business paradigm.  Companies that take advantage of Social Media increase access to and influence its customers.  If improving branding, generating leads, developing good will and providing excellent customer services is important to you, then here are 5 essential steps to achieving Social Media marketing success.

Take advantage of your competition by following these 5 Steps and “Rock Your World.”

 1. Begin With a Plan
 
Identify your objectives and how you will measure them.  This allows you to put the pieces in place to achieve long-term success, giving a clear focus to the quality of your social media content.
 
2. Establish Your Company Persona(s)
 
Whether personable, professional, funny or knowledgeable, adopting a style that appeals to your target audience(s) ensures your company social voice remains consistent.
 
3. How do you Engage?
 
Prepare guidelines to determine what your team’s responses are, including how to handle negative comments.
 
4. Schedule Content
 
Be smart and use a scheduler to publish content.  Think SharpSpring and Hootsuite.  
 
5. Review your Performance
 
Look at your KPI’s regularly.  Do more of what works; less of that what doesn’t.
 
If you would like help preparing or reviewing a Social Media Plan for your business, get in touch.
 

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WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at rknutsen@wsiebizsolutions.net to learn more.

 

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 

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