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Social Media Guidelines for Professionals

February 7, 2017

The continued growth of social media offers a great opportunity to establish your personal brand.  With employers increasingly turning to social media sights to find professionals to hire, what will they learn about you?

Can they find your professional credentials?

Social networking platforms help you establish your online identity much easier than ever.  However, caution should be taken for professionals to establish a credible online reputation.

The following guidelines will help.


1. Build Authorship

Establishing your content authorship is vital to gathering evidence on your expertise.

Link your content to your social media profiles to build your professional credibility.

2. Be Found in the Right Places

LinkedIn and G+ have been built with the professional in mind.  They are ideal for establishing your professional credentials.

  • Set up your profile
  • List qualifications, experience (think resume)
  • Profile Picture.

3. Time to Network

Networking online is a way to meet and connect with people offline.

Join online groups with the intention of participating and connecting with professionals.

4. Listen and Share – But Keep Listening

Take time to listen and find out what people are saying before joining in, then share your expertise in a tasteful manner without causing offense.

Listening enables you to share content that resonates with your target audience.

5. Quality Over Quantity

Don’t measure effectiveness by number the of Connections or Followers.  Instead, look at how many times your content is Shared, Liked or Retweeted.

The best measure is the quality of your interaction with professionals.

In conclusion, social media offers a great opportunity to establish your personal brand and highlight your professional credentials and expertise. Using LinkedIn and Google+ allows you to create a well-defined brand, building an asset that pays dividends over a lifetime.

If you want help improving your social media presence, get in touch.

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WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at to learn more.


About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 


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