Far and away, the best thing about landing pages – whether you already have them or are just getting started – is their ability to help you convert more leads without increasing traffic by a single website visitor.
Consider that in most cases, increasing your website’s conversion rate by a measly 1% will improve your bottom line more than doubling your website’s traffic numbers.
That’s right, since website conversion is focused on improving what you currently have rather than chasing something you don’t have, we believe it’s a great place to start improving any digital marketing strategy. The cost is minimal and the potential gains are huge – it’s the definition of a win-win.
A couple other glaring stats we found: using a single call-to-action button on landing pages can increase conversions by 62%, yet 52% of marketers don’t even create a new landing page for different marketing campaigns. Gasp!
Landing pages should be simple and leave no doubt in the visitor’s mind about what action you want them to take. If you currently have multiple calls-to-action on your landing pages, start embracing the power of landing pages by creating specific pages for each single action you want visitors to complete. It won’t be long before you experience more success and higher conversion rates!
Another really interesting statistic we came across the majority of websites don’t even have one landing page! That’s why you’re not converting visitors into leads. So, if you add more landing pages to your website, you will convert more people into leads. The more landing pages, the greater your chances.
Here’s the full infographic with a few more stats to show Why You Need to Level Up Your Landing Pages as soon as possible:
WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy. Simply give us a call or get in touch with us at firstname.lastname@example.org to learn more.
About the Author
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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