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The online product/service search

February 7, 2017

Do you have a business or brand that you would like to get out there but do not have a significant online presence? An inbound digital marketing campaign is perhaps the best strategy you could implement.

Reports indicate that around 89% of people say that they search for products and services online to do research, comparison and make purchases.

This is where a successful inbound marketing campaign will be able to maximize your presence and draw customers to you as opposed to you searching for them.

The increase in product and service research online coincides with a general trend in stepped up use of the internet for commercial activities.

The internet is such a widely used tool in current times, and the possibilities are endless with social media as well as the endless search engines. You need a team of professional digital marketers to help you develop an inbound marketing campaign.

In order to get those who search online for products and services in comparison to those who are less likely to go through the yellow pages or classifieds in a newspaper as in traditional advertising, you need to get them to learn more about you and your brand without forcing this on them. You want to show them enough so that you can convert them from leads to sales.

An inbound marketing campaign will help you do this by way of content creation that is specific, blogs, social media links, SEO’s, landing pages and analyzing the market.

You can download WSI’s free inbound marketing checklist today to see what is required to run an inbound marketing campaign.

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at to learn more.

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 


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