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Is your checkout process turning customers off?

February 7, 2017

Your website design can have a direct impact on the success of your inbound marketing campaign. Many people don’t know it, but there are various checkout processes or shopping cart turn offs which send consumers running. Do you know what they are? Does your website have a checkout process that turns your customers off?

Having a smooth checkout process is vitally important if you want your customers to take that final step and complete the sale. Online customers who encounter unexpected detours or a lengthy payment process they didn’t expect, can quickly lose interest and look for similar products and services elsewhere.

Below are a few common shopping cart mistakes:

●      Your site isn’t configured for mobile device use. Having an e-commerce site that isn’t geared towards mobile use, is setting the business up for a loss of sales. Your website, offering online payments must be adaptive and responsive regardless of the size of the screen on which it is being viewed.

●      The checkout process is long and confusing. The checkout point is not the best place to gather all of your consumer’s details or present them with a myriad of other similar product options. Here they want the process to be simple and quick. The longer it takes to checkout, the less potential there is for the sale to be completed.

●      Shipping costs cause a high rate of consumers abandoning the online shopping process. If you only reveal the shipping costs at the end of the checkout process and it’s considered too expensive, the consumer will abandon the purchase. If you offer free shipping, make sure it is well advertised. If you don’t, make sure your shipping rates are made available as early on in the process as possible.

WSI offers professional website design to keep your consumers engaged throughout the shopping process

At WSI we offer professional website design and online marketing services that will engage your customers from the start to completion of their purchase. With our help you will be able to offer your customers an effective e-commerce shopping experience which is simple and user-friendly.

Contact us at WSI to learn more about website design and how your checkout process can affect your inbound marketing efforts.


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WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at to learn more.


About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 


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