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The Anatomy of Landing Pages that Convert

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The Anatomy of Landing Pages that Convert

Do you send traffic to your Home Page or Landing Pages?  Think again if you answered Home Page.  

Well architected Landing Pages convert traffic into Leads because they are extensions of your campaign.

Focus on Confirming the message, Engaging the visitor and having a Call to Action.

Here are the first 5 Steps:

  1. Identify your Customer Persona to create an appropriate hook
  1. Clarify your end goal capturing data in exchange for a
  • Whitepaper
  • Coupon
  • e-book
  1. Design a Landing Page gear to convert vis-a-vis
  • Removing unnecessary content, focusing visitors attention on Offer
  • Removing menu and anything that distracts from the main message
  • Headline is biggest & boldest thing on page and a confirmation of message
  • Visuals, i.e., images, videos, to support Offer
  • Short copy
  • Bulleted points
  1.  Include a Lead Capture Form
  • Near top and above the fold
  • Short and simple.
  • One click away
  • Testimonials to strengthen belief
  1.  Measure your success – A/B Test to tweak and improve your Conversion Rate.

If you would like help setting up online landing pages that convert for you, get in touch today.

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at to learn more.


blog, Landing Page

Rick Knutsen

10+ years of experience in SEM & SEO, online advertising, social media, with a documented record of success in increasing online presence and brand awareness