Summary: Vidyard held its Fast Forward Summit in March 2022, focusing on humanizing video sales. Want to know more about video marketing? Read further here.
Video marketing is growing rapidly. It’s also a versatile tool to use throughout the customer buying journey and is very engaging, whether you create customer testimonials, how-to, or brand videos.
Vidyard, the video business platform and a WSI partner, recently held its quarterly virtual summit on video sales and marketing. Fast Forward: Humanizing Digital Sales and Marketing highlighted that sales and marketing need to be “human-to-human” rather than the standard “business-to-business.”
Attendees learned how to build the connections, trust, and confidence that buyers need before purchasing. The aim was to highlight how video must be used to humanize outreach. Here are highlights of some of the top presentations.
As with the previous Fast Forward Summits, the speakers were experts in their fields. Todd Caponi, President at Sales Melon and author of the book The Transparency Sale, was the keynote speaker.
Other speakers include Todd Hartley, CEO at WireBuzz, Sheena Badani, Senior Director of Marketing at Gong, and Adam Perry, Vice President of Revenue Enablement, Demandbase, to name but a few.
“The greatest first step to convince a potential prospect or partner that you are genuinely interested in helping them is to be genuinely interested in helping them.” Todd Caponi
In his presentation, Salespeople Ruin Everything: Lessons from the Past to Guide Us in the Now, Todd Caponi takes the audience on a humorous journey back in time, when sales were still a trusted and admired profession. He explores how technology impacted the effectiveness and perception of sales and how to use technology today to create a better experience for buyers.
Some of the most successful video prospectors of 2022 share how they use video in their outbound efforts to conquer their quotas. In their session, Prospecting with Video: Top Prospectors Reveal Their Tips for Boosting Effectiveness and Efficiency, the presenters share what works for them and how they scale their efforts to send hundreds of videos every month. They cover it all, from pre-recorded content to support outbound campaigns to highly targeted one-to-one videos!
Todd Hartley, the superstar of remote selling, shares his tips and tricks for identifying the “red flag moments” during a sales process and how to use video to overcome them. In his presentation, How to Identify “Red Flag Moments” Where Video Can Accelerate Sales, the audience learns how to use video to create clarity, change perspectives, and build consensus quickly with key stakeholders.
Building on Todd Caponi’s keynote session, top sales representatives share how they embraced video to scale their sales efforts and create the best possible experience for their buyers. The presentation, Humanizing Your Sales Process: Top Video Sellers Spill ALL Their Secrets, discusses the types of videos they found most effective and how they developed their video creation confidence.
B2B sales and marketing teams use data to qualify leads and improve sales efficiency. Data also offers new ways to analyze buying behaviors and deliver more personal buying experiences. In their presentation, Unleashing AI to Create Better B2B Buying Experiences, the speakers share the latest account and revenue intelligence trends and how real-time insights throughout the buying journey are used to understand customers better and close more deals.
With the right coaching, resources, and motivation, even the most hesitant sales representative can become a Vidyard master. In this session, titled Deploying Video Tools Across Your Sales Team: Maximizing Adoption and ROI, the audience learns how to maximize the adoption and impact of video selling tools. The speakers share what works well for other businesses and how to create video-selling playbooks. Learn creative techniques that help sales representatives become proficient and impactful with video.
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Do you want to shift the focus to video marketing? Then contact WSI today.
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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