Summary: Want to learn how to use video for managing sales teams? We can help. Here is a guide to using video to manage your remote sales team.
Are you using video for managing sales teams? You should be! Videos can streamline your onboarding, training, and communication processes. Videos also make digital marketing a lot easier. How can a digital marketer or agency owner use videos to lead their remote sales teams? Read on for our expert tips on video sales team training.
What are the Benefits of Remote Selling?
Remote selling is the new way of doing business. You may have heard of businesses doing virtual selling or remote selling in the past, but thanks to the pandemic, the process of closing sales without in-person contact have become the new norm.
Over the last 2 years, sales teams and clients have avoided all physical contact and have still achieved equal (or even better!) sales numbers. In fact, it’s never been easier to reach out and sell products or services (or close deals with potential investors) without physical contact.
Remote selling also comes with a lot of benefits which makes it appealing to businesses. Some benefits of remote selling include:
#1: It saves businesses money
The biggest benefit of remote sales is probably the money saved. You don’t have to pay tons of office space or rental costs when your sales team is entirely remote. No office means no need to travel a long commute, which again adds up to more savings on fuel and public transportation costs. And let’s not forget that the cost of expensive equipment is also reduced—you can save up and use that money for a home office or applications for your business instead.
#2: It’s more efficient
Remote selling is efficient. You’re reducing the time wasted on commuting to the office and meetings with clients, and you’re freeing up valuable time that can be used for more important business operations. Virtual sales teams don’t have to plan coffee meetings and lunch dates with clients because they’re just a video call away. Your team can use this time to get more leads and close even more sales.
#3: You can go global
There’s no geographical limit to remote selling—you can reach out to prospects or customers from all over the world. You aren’t limited to your office, so as long as you have the right technology and the right team, you can expand and grow your business worldwide.
#4: Grow your sales reps’ skills
With all the time saved in traveling and commuting, you can help to boost your sales teams’ skills. Your sales reps will have more time to expand their knowledge and take courses to help them to boost their productivity. And overall, most people prefer remote work so they will probably be happy to be part of a remote team that allows them to work as well as grow their knowledge and skill.
Onboarding videos are a good way to manage sales teams, especially if you have a large sales team and in particular if your teams are situated across the country or world.
Onboarding videos are a good way to bring new sales team members into the fold. These videos explain the company culture, rules, and code of conduct. They can also help guide new employees into the company and save your staff time on training them all individually. To take advantage of this, however, you are going to need to set up a tech stack that meets your needs. You will need to invest in video software and meeting tools such as Zoom Meetings or Google Hangouts. There are also video platforms you can also use (like YouTube) to help you get started with tutorials.
Video Coaching of Salespeople
Here are tips to follow when you are coaching sales teams on video:
Ask your team to practice their sales pitches
Ask your team to record their sakes pitches. Now, have them repeat this pitch until you are both happy with the result. You can then use the final video as a way to teach others about the perfect pitch to gain leads and close sales.
Record customer evaluations or testimonials
Ask your sales team to record customer stories and evaluations from their video meetings. The video can then be used to help your team to find out why customers choose your products, which will then help to sell more products to your target market.
Create troubleshooting videos
Brand new sales team members are going to have questions, and they’re going to run into problems. Record yourself answering some of the most common questions to help them with troubleshooting issues. Conversely, you can also ask them to share and record any questions that they have.
Using Video to Communicate with your Sales Team
After using videos to help your sales team with onboarding and queries, your video journey continues! A team needs to be managed, and constant communication is essential to do this successfully. Your team needs to be updated at all times, and you need to make sure everyone is on the same track. Video communication will be needed, especially if you are going to work remotely for an indefinite amount of time.
Although you don’t need to constantly be video calling your team, it might be useful to set up open communication channels. Your sales team needs to know how and where they can reach you if they need to. Here are some tips for effective video communication:
Daily video meetings
Create daily video meetings to update your team on business activities or unforeseen changes. These do not have to be long video meetings. If live video sessions aren’t possible, you can also record a video update for your team. FYI: some video software lets you track who’s watching so you can see who’s paying attention (and who’s not).
As mentioned, challenges are going to arise. Create a Frequently Asked Questions (FAQ) video for any standard questions and to help your team fix technical problems. These videos need to be updated regularly, so your team always has a version of a help desk or virtual manager on standby to help them when problems arise.
Contact the Pros
Marketing professionals can help you with effective sales marketing and video marketing. If you need assistance with videos and digital marketing for your company, the experts at WSI can help you out. We have specific teams set up to help remote companies with video marketing, digital marketing, and other software tools needed for their sales teams.
If you need a video for managing sales teams, simply give our team a call, and we’ll help you!
About the Author
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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