Summary: Want to drive sales with video marketing? Then this webinar blog is for you! Discover how to communicate your marketing message using video.
If you have been wondering how to drive sales with video marketing, then you are in the right place! Keynote speaker, author, and digital marketing strategist at WSI, Cormac Farrelly, recently hosted a webinar on how to communicate your marketing message using video. ICYMI, you can watch the webinar here.
According to our webinar poll, only 5% of respondents effectively leverage video across their business. But, considering the stats below, video marketing should be a vital element of your digital marketing strategy.
No business – large or small – can afford to ignore these behavioral habits of their target market.
To overcome the challenges of implementing a video strategy, we first need to identify what pitfalls you may have encountered:
Other barriers to video include the perception that it’s too time-consuming, too complicated, and too expensive. But thanks to modern technology, the days of big productions requiring professional sets, lighting, camera crews, and actors are over.
Here are some video tools we recommend you check out:
Some basic equipment you need to get started:
There are different types of video for different types of use cases:
Attract strangers with video ads, video on your landing page, and/or a teaser video shared on social media. Over the last year, the number of impressions on Smart TVs (versus other devices) has increased from 9% to 27%. In the same breath, TV viewers have a higher view-through rate because it’s more effort to skip.
There are three components that make up a successful video advertising campaign:
Engage visitors with video blogs, a bio video, events such as webinars, and/or a podcast.
Close leads with demos, a LinkedIn cover video, and/or explainer videos.
Delight customers with how-to videos, FAQs, and/or video testimonials; turning them into promoters of your brand.
Some exciting trends to look out for in 2022 and beyond include:
Seek out ways to elevate your online brand and improve your overall marketing ROI. If you are ready to start driving more sales with video marketing, get in touch with your local WSI internet consultant without delay! And you can catch up with the full recording here: https://videos.wsiworld.com/watch/VkxWbsZC5CcMVmF5cBE2g6?
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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