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Search Results for “Google Ads

Google Algorithm Updates – What You Need to Know

Summary: We know by now that Google regularly releases changes to improve search results for users. Here are the latest Google updates you need to stay on top of. Editor’s Note: This post was originally published in January 2020 and has been updated with additional content in October 2021. Google’s core mission, to[…]

Webinar Recap: PPC Optimization Tips from Google

Summary: After the year we have had, forward is the best way to look. Catch up on our latest webinar and leverage PPC in your digital marketing for top results. This latest WSI webinar was presented by Angelina Miller, an Agency Development Manager at Google. She has worked at Google for 5[…]

Google’s Deduplication Spoils SERP Double-Dipping

Summary: From a user perspective, seeing the same URL ranked twice on the same page is redundant and possibly pushes another relevant – albeit competing – URL down to the next page. Users may appreciate the update; marketers, not as much.   Mere weeks into the new year and Google has gifted all of[…]