Summary: After the year we have had, forward is the best way to look. Catch up on our latest webinar and leverage PPC in your digital marketing for top results.
This latest WSI webinar was presented by Angelina Miller, an Agency Development Manager at Google. She has worked at Google for 5 years and has over 9 years’ experience in digital marketing. Angelina has worked with Fortune 500 Companies and is currently working on her 2nd Master’s degree where she is focusing on User Experience design and human computer interaction.
Angelina joined us and presented the webinar, PPC Optimization Tips from Google. Catch up on the recording here, or enjoy the recap below.
Research by McKinsey and Company conducted in May 2020 shows that decisions made now can have an impact at a later date. During this webinar, we’ll look to the future, and how you can use digital marketing and pay-per-click (PPC) to boost the success of your business.
The key themes emerging in the current landscape for consumers is:
COVID has accelerated the shift to digital for B2B decision makers. Habits formed today will become the norm in the future, and decisions made during COVID will need to be sustained into the future.
There are two core strategies that businesses can follow:
The aim of reactivating and accelerating sales is to drive growth in the ever-changing landscape. Google provides tools that can help drive those results.
All tools are constantly updated and are available now. The work that you put in now will have a huge impact for the future and that engaging with customers in a digital way is the future.
With the assistance of your local WSI consultant, you can boost your PPC and other paid marketing strategies for noticeable results. For more information on optimizing PPC and other digital marketing strategies, contact WSI today. You can also watch the webinar, PPC Optimization Tips from Google, below:
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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