Summary: Do you need help making sense of Google’s Core Web Vitals page experience update? Fear not, because we have the answers to some FAQs right here.
Along with the 200 ranking factors outlined by Google, its Core Web Vitals update (rolling out mid-June 2021) will start taking user experience (UX) into consideration even more.
Google has developed various user experience signals during the last few years, including Core Web Vitals – a tool for monitoring website speed and operation, providing you with tangible metrics to assess your site’s user experience.
To comprehensively measure UX performance and capture user-centric outcomes, Google relies on a combination of field data (from real page loads) and lab data (collected in a controlled environment) to track a series of key events on your users’ journey. CWV use these measuring proxies:
According to Google, their new algorithm will assess how consumers feel about the experience of engaging with a website. Optimizing for these characteristics makes the web more enjoyable for users across all web browsers and aids in the evolution of sites to meet mobile user expectations. They believe that as people become more engaged and transactions become less frictional, businesses will thrive on the web.
In a nutshell, the page experience update rewards user-friendly sites with a higher ranking on Google’s search engine results page (SERP) than non-user-friendly sites, making UX a direct ranking criterion.
As well as the Core Web Vitals, Google’s new website experience update will initially take note of the following four user experience signals:
As user experience becomes more and more important, you want a website that everyone loves so much that Google makes sure it ranks highly! The tools listed below will help you to assess how your website is performing and highlight where you need to improve:
If you need help making sense of Google’s Core Web Vitals and its page experience update, contact your local WSI digital marketing consultant for more information.
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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