Having an active Google+ page to advertise your Atlanta business is a recommended form of social media marketing. Of course having a page on Google+ is not enough, you need to get your page noticed and encourage potential followers.
Get more followers for your Google+ page in the following ways:
- Use hashtags – these provide a simple way to tag and track conversions. Add hashtags to your posted content and anyone who is looking for information related to that hashtag will find your posts. If your content is useful and interesting, you should earn yourself some new followers.
- Get your content on What’s Hot and Recommended – Google+ has a list of hot content and you can get onto this list with relative ease. You will need to create and promote content on your home page that is viral friendly. The more shares you receive on a post, the better your chances are of getting on that list and earning more followers as a result.
- Call to action – you don’t want to beg people to follow your Google+ page, but you do want to strongly suggest they consider it. You can include a strong call to action on all of your marketing mediums for online users to check out your Google+ page and potentially choose to follow it.
Other strategies to earn you Google+ followers
It can take some time and effort to get your social media marketing strategy working for you. You should be consistent with your marketing efforts if you want the best possible results.
If you have a personal profile on Google+ you can use it to your advantage by communicating between your business page and your personal page. Post to your business page via your personal page to achieve greater exposure. Sharing content within communities can also earn you added exposure, but make sure that you read the community terms and conditions before you start posting.
It is also a great idea to be as personable as possible. This doesn’t mean that you must make your business Google+ page seem unprofessional, but it does mean that you should allow your target audience to see you as a real person and not just a online business name.
These are just a few ways in which you can use social media marketing to your advantage. By growing your Google+ page you will undoubtedly have a wide reach that is beneficial to your business in Atlanta. To learn more about social media marketing and how it can work for you, contact us at WSI today.
About the Author
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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