Google first introduced its social network, Google+, in June 2011. Just six months later it reportedly had 62 million users and is on track for 400 million users by the end of 2012. That will be half[…]
Developing your social media marketing on one specific platform can tend to be a bit of a gamble. As the old saying goes, never place all your eggs in one basket. However, when it comes to making one a priority,[…]
Summary: Dive into the evolving world of digital marketing with our comprehensive guide on Search Generative Experience (SGE). Discover how SGE is set to reshape the way we interact with search engines, enhance user engagement, and drive conversions. The digital marketing world is on the brink of another major shift with the[…]
Summary: Are you using Google Analytics 4 for your business? We discuss what you need to track to measure ROI and how to access GA4 reports. Editor’s Update: Check out our refreshed post, now packed with new insights! We’ve updated this popular piece on Analytics and GA4 to bring you the latest[…]
Summary: Of all the lead generation tactics available to you, PPC is perhaps the most important. Here are 4 reasons why. Editor’s Note: This post was originally published in April 2017 and was updated with additional information in October 2023. Why is PPC good for lead generation? This is a common question among[…]
Summary: On which digital platforms do your business clients spend their time? We share the best digital advertising platforms for B2B marketers. Which digital advertising platforms are you using for B2B marketing? Are you frustrated because digital advertising is expensive, and you are not seeing results as quickly as you hoped? We[…]
Editor’s Note: This post was originally published in July 2022 and was updated with additional information in August 2023. A large-scale digital marketing strategy is a complex undertaking, which is why before you know it – and even though you have the best of intentions – things can get messy.[…]
Summary: Are you using Google Analytics 4 for user and customer insights? Here are common mistakes businesses are already making in GA4. Learn more now. Is Google Analytics 4 (GA4) working optimally for your business? When you want insights into your user and customer behavior and ultimately improve your business, you definitely[…]
Summary: Learn about the key business factors to consider when comparing in-house marketing teams against outsourced marketing agencies. Editor’s Note: This post was originally published in September 2018 and has been updated with new content in June 2023. In the 15+ years I’ve worked in this industry, I’ve met thousands of business owners[…]
Summary: Are you using Google Analytics 4 for your business? We discuss what you need to track to measure ROI and how to access GA4 reports. Have you started to set up your Google Analytics 4 (GA4) reports now that you are over the shock of losing a version of your