What Google+ and Paid Search mean to your social media marketing strategy in Atlanta

February 6, 2017

Rick Knutsen

wsigenesis

If you are looking for way to boost your social media marketing campaign, then Google+ and Paid Search media should certainly be considered. To maximize your ad spend it is advised that you take the time to prepare your website with quality content and also research the terms that you want to target. Paid Search adverts with Google+ is a great way to get your content noticed and when you link your Google+ page and your ads, Google shows endorsements (called annotations) for your business from your followers. This can mean added exposure and will earn your business expert status in your particular industry.

When setting up Google AdWords you could even use your Google+ page as your destination URL and ensure that this page is completely geared towards helping clients find precisely the products, services and information that they are looking for. To ensure that your Google+ page ranks well in a search engine result, consider the following tips:

  • Make use of relevant keywords and links on your “About” page.
  • Use Google+ Events to connect with your entire audience.
  • Post quality content that is optimized on a regular basis.
  • Maximize on SEO benefits by setting up Google Authorship for your posts. You will be seen as an expert in your field.

Social media marketing strategies created by WSI eBiz Solutions

At WSI eBiz Solutions in Atlanta, we can assist you to harness the true potential of your social media marketing campaign. With the right digital marketing strategy in place, we can ensure that your business brand has an online presence that is noticed and actively converts leads.

We can assist you with your Google+, Facebook, Twitter and LinkedIn social media strategies and can professionally advise and guide you through the process of marketing your business online successfully. If you are looking for a social media marketing strategy that works for your business, take the time to contact us at WSI eBiz Solutions today.

 

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 

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