Written by Kathy Vieira on . Posted in Marketing Strategy.
Summary: Understand the difference in viewing marketing as an expense or an investment, and which one truly brings value and return on investment for you and your business. Marketing. It either grows a business or drains a budget. For growth-minded business owners and marketing heads seeking stakeholder buy-in, this isn’t just a[…]
Written by Kathy Vieira on . Posted in Marketing Strategy.
Summary: Understand the value of a competitive analysis and how it can help you identify opportunities, outsmart your rivals, and strengthen your market position. With the revolution of AI and digital marketing, understanding your competition has become more critical than ever. It is essential to know who you are[…]
Written by Rick Knutsen on . Posted in Marketing Strategy.
Summary: Discover how to effectively plan your seasonal marketing efforts with our comprehensive guide. Learn about identifying key opportunities, setting clear goals, and leveraging digital strategies to maximize returns. Marketing campaigns that align with the seasons can help businesses build connections with customers during holidays, special events, and changing weather. Taking advantage[…]
Written by Rick Knutsen on . Posted in Conversion.
Summary: In our latest blog post, we explore Google Analytics 4’s (GA4) transformative features and discover how it will reshape data analysis and insights in the digital marketing landscape of 2024. Google Analytics has always been crucial in digital marketing. Its most recent iteration, Google Analytics 4 (GA4), marks a[…]
Written by Rick Knutsen on . Posted in SEO.
Summary: Dive into the evolving world of digital marketing with our comprehensive guide on Search Generative Experience (SGE). Discover how SGE is set to reshape the way we interact with search engines, enhance user engagement, and drive conversions. The digital marketing world is on the brink of another major shift with the[…]
Written by Rick Knutsen on . Posted in Conversion.
Summary: Are you using Google Analytics 4 for your business? We discuss what you need to track to measure ROI and how to access GA4 reports. Editor’s Update: Check out our refreshed post, now packed with new insights! We’ve updated this popular piece on Analytics and GA4 to bring you the latest[…]
Written by Rick Knutsen on . Posted in Lead Generation.
Summary: Of all the lead generation tactics available to you, PPC is perhaps the most important. Here are 4 reasons why. Editor’s Note: This post was originally published in April 2017 and was updated with additional information in October 2023. Why is PPC good for lead generation? This is a common question among[…]
Written by Rick Knutsen on . Posted in Lead Generation.
Summary: On which digital platforms do your business clients spend their time? We share the best digital advertising platforms for B2B marketers. Which digital advertising platforms are you using for B2B marketing? Are you frustrated because digital advertising is expensive, and you are not seeing results as quickly as you hoped? We[…]
Written by Rick Knutsen on . Posted in Marketing Strategy.
Editor’s Note: This post was originally published in July 2022 and was updated with additional information in August 2023. A large-scale digital marketing strategy is a complex undertaking, which is why before you know it – and even though you have the best of intentions – things can get messy.[…]
Written by Rick Knutsen on . Posted in Conversion.
Summary: Are you using Google Analytics 4 for user and customer insights? Here are common mistakes businesses are already making in GA4. Learn more now. Is Google Analytics 4 (GA4) working optimally for your business? When you want insights into your user and customer behavior and ultimately improve your business, you definitely[…]