Summary: Google Analytics has always been a powerful tool for businesses, but Google Analytics 4 (GA4) is taking the world by storm. You can find out more here. Google Analytics has always been a powerful tool for businesses. As digital marketing becomes increasingly important, small businesses need to have expert marketing[…]
Summary: Are you using product synonyms? Scale SEO by aligning user search intent with helpful product cases for ecommerce marketing. Learn more. Are you leveraging product synonyms in your ecommerce marketing or website? Product synonyms allow you to improve search optimization, enhance the customer experience, and increase sales. Broad match,[…]
Summary: How do you optimize your content in order to attain a featured snippet on Google’s search engine results page? Here’s our On-SERP SEO analysis. Editor’s Note: This post was originally published on June 8, 2018, and updated with additional content on January 2021. It is undeniable that on-SERP SEO is a[…]
Summary: Looking for ideas on how to grow your Facebook reach? Or how to make sure your ROI is on track? Then look no further! Largely thanks to COVID-19, companies who weren’t advertising on social media now use digital marketing channels. And now that digital marketing has become essential, many business owners[…]
Summary: Do you want to measure the success of your digital marketing efforts? Then you’re in the right place for 5 must-haves to find out! WSI Digital Marketing Consultant Denise Bowen is passionate about helping businesses reach their growth goals. Drawing on her extensive knowledge of digital marketing, including web[…]
Summary: Digital marketing is set to change thanks to the changing ways that people search for information online. It’s now time for businesses to optimize their interfaces, platforms, and websites to keep up with the evolving landscape of voice search. In recent years, voice search has been dominating the search landscape. It[…]
Summary: Digital marketing is not a cost. It’s an investment in the present and future growth of your business. Learn more about its benefits here. Editor’s Note: This post was originally published in May 2018 and has been updated with additional content on June 2021. Marketing (including digital marketing) is the act of[…]
Summary: Has COVID-19 sped up the need to digitally transform your business? Find out five ways it can be done for top results with our webinar recap. As the global leader in digital marketing, WSI is proud to introduce one of our consultants to discuss how you can digitally transform your business[…]
Summary: Learn about the key business factors to consider when comparing in-house marketing teams against outsourced marketing agencies. Editor’s Note: This post was originally published in September 2018 and has been updated with new content on November 2020. In the 15+ years I’ve worked in this industry, I’ve met thousands of business owners[…]
Summary: Building the right marketing tech stack for any company is no picnic. But it’s all about integrating the right technologies together so they’re working cooperatively instead of independently. By now it’s no secret that marketing and technology go together like gin and tonic. (Or mustard[…]