Summary: Are you using Google Analytics 4 for your business? We discuss what you need to track to measure ROI and how to access GA4 reports. Editor’s Update: Check out our refreshed post, now packed with new insights! We’ve updated this popular piece on Analytics and GA4 to bring you the latest[…]
Summary: Of all the lead generation tactics available to you, PPC is perhaps the most important. Here are 4 reasons why. Editor’s Note: This post was originally published in April 2017 and was updated with additional information in October 2023. Why is PPC good for lead generation? This is a common question among[…]
Summary: On which digital platforms do your business clients spend their time? We share the best digital advertising platforms for B2B marketers. Which digital advertising platforms are you using for B2B marketing? Are you frustrated because digital advertising is expensive, and you are not seeing results as quickly as you hoped? We[…]
Editor’s Note: This post was originally published in July 2022 and was updated with additional information in August 2023. A large-scale digital marketing strategy is a complex undertaking, which is why before you know it – and even though you have the best of intentions – things can get messy.[…]
Summary: Are you using Google Analytics 4 for user and customer insights? Here are common mistakes businesses are already making in GA4. Learn more now. Is Google Analytics 4 (GA4) working optimally for your business? When you want insights into your user and customer behavior and ultimately improve your business, you definitely[…]
Summary: Learn about the key business factors to consider when comparing in-house marketing teams against outsourced marketing agencies. Editor’s Note: This post was originally published in September 2018 and has been updated with new content in June 2023. In the 15+ years I’ve worked in this industry, I’ve met thousands of business owners[…]
Summary: Are you using Google Analytics 4 for your business? We discuss what you need to track to measure ROI and how to access GA4 reports. Have you started to set up your Google Analytics 4 (GA4) reports now that you are over the shock of losing a version of your
Summary: Google Analytics has always been a powerful tool for businesses, but Google Analytics 4 (GA4) is taking the world by storm. You can find out more here. Google Analytics has always been a powerful tool for businesses. As digital marketing becomes increasingly important, small businesses need to have expert marketing[…]
Summary: Are you using product synonyms? Scale SEO by aligning user search intent with helpful product cases for ecommerce marketing. Learn more. Are you leveraging product synonyms in your ecommerce marketing or website? Product synonyms allow you to improve search optimization, enhance the customer experience, and increase sales. Broad match,[…]
Summary: How do you optimize your content in order to attain a featured snippet on Google’s search engine results page? Here’s our On-SERP SEO analysis. Editor’s Note: This post was originally published on June 8, 2018, and updated with additional content on January 2021. It is undeniable that on-SERP SEO is a[…]