Written by Rick Knutsen on . Posted in Blog, Digital Marketing, WSI eBiz Solutions.
If you are wondering how you can improve your digital marketing, then this will be highly beneficial for you. Digital marketers can often hit a wall when it comes to drawing inspiration for new, fresh ideas. While this can be[…]
Written by Rick Knutsen on . Posted in Blog, Buyer Persona, Digital Marketing, Inbound Marketing, Social Media Marketing, WSI.
To define it, a buyer persona is a generalized representation of your ideal customer, based on market research and real data about your existing customers. This persona tells you what prospective customers are thinking and doing and it reveals insights about[…]
Written by Rick Knutsen on . Posted in Blog, Content Marketing, Inbound Marketing, Search Engine Optimization, SEO, Social Media, WSI eBiz Solutions.
What is inbound marketing and why is it so important? Inbound marketing refers to marketing your business so that it is easily found by your customers. With traditional marketing, companies focused on finding customers – they used everything from cold calling and[…]
Written by Rick Knutsen on . Posted in Blog, Google+, SEO, Social Media, Social Media Marketing.
Does Google+ matter? The short answer is “Yes!” Here’s the long answer: Of the 250 million Google+ users, 150 million are active users; and 50% of Google+ users sign in daily. Being frequented by pioneering industry influencers, and[…]
Written by Rick Knutsen on . Posted in Blog, Digital Marketing, Inbound Marketing.
The psychology behind inbound marketing success: let’s face it, a large part of buying and the decision surrounding the process is psychological. Some of a consumer’s buying decisions will be conscious and reasoned, while others will be unconscious and[…]
Written by Rick Knutsen on . Posted in Blog, Digital Marketing, Digital Marketing Strategy, Inbound Marketing.
Inbound marketing strategies are tailored to make your clients come to you. While most business owners can see the value in this type of digital marketing strategy, they’re not always sure what kind of inbound campaign to launch. Here are[…]
Written by Rick Knutsen on . Posted in Blog, Digital Marketing, Digital Marketing Strategy, E-mail Marketing, Responsive Website, Social Media.
The digital landscape continues to evolve and business owners are finding it more difficult to be found. With so many different options, where will you invest your digital marketing budget? Key: Develop a customer-focused digital marketing strategy. 6 Essential Elements to separate you from your competition:
Written by Rick Knutsen on . Posted in Atlanta, Blog, Digital Marketing, Social Media Marketing, Social Media Marketing Strategy.
If you are looking for way to boost your social media marketing campaign, then Google+ and Paid Search media should certainly be considered. To maximize your ad spend it is advised that you take the time to prepare your website[…]
Written by Rick Knutsen on . Posted in Atlanta, Blog, Content Marketing, Digital Marketing, E-mail Marketing, E-mail Marketing Strategy, WSI eBiz Solutions.
With an effective email marketing strategy, you can transform ideas into actions and generate valuable leads for your Atlanta business. If you find that your email marketing campaign is not yielding the desired results then it is time to change[…]
Written by Rick Knutsen on . Posted in Atlanta, Blog, Content Marketing, Digital Marketing, Digital Marketing Strategy, Search Engine Optimization, SEO.
SEO plays an important role in any digital marketing campaign in Atlanta. In order to make the most of your online advertising, you will need to learn how to effectively implement off and on page SEO for your[…]