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Why you should look at your competitors for digital marketing inspiration

February 7, 2017

If you are wondering how you can improve your digital marketing, then this will be highly beneficial for you. Digital marketers can often hit a wall when it comes to drawing inspiration for new, fresh ideas. While this can be highly problematic, many fail to realize that inspiration can be drawn directly from under your nose in the business world. Observing your competitors can really illuminate your digital marketing strategy and help you rework it completely.

How gaining inspiration from competitors helps

While most may view this as being unjust, this in itself is a silly and potentially dangerous conclusion to make. Observing your competitors will give your perspective on two things – what works and what doesn’t.

If you notice another business’s Facebook page has a greater following than yours and desire the same for your company, take a look at their timeline. If they are your direct competitors they will then be marketing to the same target audience. Look at the post, the images they use and everything that goes into the page so you can begin to utilize and mimic.

In exactly the same way, if you notice another company has a dismal following on a certain social media platform within your industry, try to determine why. Notice how frequently they post as well as their chosen content, all of which can give you an indication into what you should ultimately avoid doing.

This is one way in which you are almost guaranteed to draw inspiration. If you need further assistance with your digital marketing campaign, be sure to recruit the help of the pros. WSI eBiz Solutions is here for that point and purpose. We strive to help you better your digital marketing strategy and offer numerous services to help you in doing so. Contact us today if you require any help and we will be sure to lend the helping hand you need.

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at to learn more.

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 


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