When is it time to change the email marketing strategy for your Atlanta business?

February 6, 2017

Rick Knutsen

wsigenesis

With an effective email marketing strategy, you can transform ideas into actions and generate valuable leads for your Atlanta business. If you find that your email marketing campaign is not yielding the desired results then it is time to change your strategy. Below are a few tips to help you change your email marketing strategy for the best possible results:

  • Create an interesting subject line that spurs the recipient on to reading the email. Clever subject lines that use relevant keywords for your target audience or offer incentive are great ways to grab the attention of your reader.
  • Reward your audience with an offer. Offering your readers a discount, coupons, a free gift or similar is a great way to get them reading your emails and forwarding them on to friends.
  • Provide quality content that offers interesting advice on how to use your products better or similar if you want to get your target audience interested in reading your emails. Try to keep the length of your emails fairly short yet informative.
  • Link to other networking platforms from your email by providing links to your Facebook page, Twitter account, LinkedIn, etc.
  • Always offer your customers the option of opting out of receiving your emails. While you want to ensure that your target audience gets your content, you need to allow them the freedom to choose for themselves.

Email marketing services offered by WSI eBiz Solutions in Atlanta

At WSI eBiz Solutions in Atlanta, we are dedicated to providing our customers with a wealth of digital marketing solutions. Our highly skilled and experienced consultants will work closely with you to determine what your email marketing needs are before a strategy is set in place. We can assist you to create quality content to present to your target audience in such a way that yields the best possible conversions.

We have 20 years of experience in digital marketing and have won various awards that prove our success in a demanding and ever changing industry. If you would like to boost your email marketing success rate and learn more about our digital marketing services, take the time to contact us at WSI eBiz Solutions today.

 

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 

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