The digital landscape continues to evolve and business owners are finding it more difficult to be found.  With so many different options, where will you invest your digital marketing budget?
Key:  Develop a customer-focused digital marketing strategy.
6 Essential Elements to separate you from your competition:

1. Engaging Responsive Website

Treat your audience intelligently by engaging them.  Pick their curiosity, ask them questions, make them interact with you.
Your website must serve its pages based on the device your audience is using, i.e., desktop, tablet, smartphone.
Lastly, funnel your customers to take action.
2. Measure Search Campaigns
No matter your strategy, e.g., search engine optimization,  Pay-Per-Click (PPC) advertising, banner ads, digital billboards, measure your results.  Don’t allow your Ad Spend to get out of control.
Still, one of the most effective ways to grow a loyal customer base, email marketing ultra targeted.  How did you get their email in the first place?  They signed up!
Remember to employ a customer relationship management system that is dynamically connected to your POS system and marketing efforts.
4. Be Social
The most often question I get from business owners is “why do I have to have a Twitter or Facebook account?”  Because your customers use social media.  Social media plays a major role in building brand awareness, industry authority, driving targeted traffic and providing customer care.
5. Coordinate all of your silos
A content plan is the most important part of a successful digital marketing strategy because it allows you to send out your message across all silos or distribution channels. Content calendars allow you to coordinate your campaigns, plan your publications, organize contributors and manage the editorial process.
6. Measure, Change, Measure, Improve
Monitoring your progress using web analytics helps you measure your ROI for each marketing channel.  Do more of what works.
Developing a digital marketing strategy is the smartest move for your business in 2016.  Don’t be left behind without one.
If you would like help preparing or reviewing a digital marketing strategy for your business, call us today.

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 

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