Inbound marketing strategies to grow your business

February 6, 2017

Rick Knutsen

wsigenesis

Inbound marketing strategies are tailored to make your clients come to you. While most business owners can see the value in this type of digital marketing strategy, they’re not always sure what kind of inbound campaign to launch. Here are some inbound marketing strategy ideas to get the creative juices flowing:

Launch a loyalty program

If there’s one thing that all buyers like, it’s being valued. A loyalty program can incentivize everyone from your staff to your irregular customers to become brand advocates for your business. Come up with a strategy that rewards people for sharing your content, posting reviews or creating a testimonial for your company.

Paid space on social networks

Google paid advertising, also known as PPC, is very successful, but don’t forget about the opportunities that social networking sites like LinkedIn, Twitter and Facebook offer. These paid-for spaces will give you the opportunity to claim prime spots in your target market’s news feeds.

Consider a retargeting campaign

Have you ever been on an e-commerce website, looked at a few products, then you suddenly notice that pictures of the exact products you were interested in appearing in your news feeds, email and news sites? This is the result of a smart retargeting campaign, which targets people who have already visited your website.

Host a competition

People are competitive and everyone enjoys a freebie. Run a smart, creative contest to grow your online leads and business.

Need more advice about how to run a successful inbound marketing campaign? Then download our free inbound marketing checklist now.

 

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 

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