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What is inbound marketing and why is it so important? Inbound marketing refers to marketing your business so that it is easily found by your customers. With traditional marketing, companies focused on finding customers – they used everything from cold calling and print advertising to spamming huge databases of email addresses. Technology is making these techniques less effective and more expensive.

In order to attract customers to you, you need to offer something valuable. There are three important aspects of any successful inbound marketing campaign:

  • Content writing and marketing – this tool attracts internet users to visit your website, so include videos, blog posts, articles, whitepapers and other types of content.
  • Search Engine Optimization – SEO makes it easier for potential clients to find you online. SEO strategies include on page and off page optimization, keyword analysis, and link building.
  • Social media – when your content is shared on various social media platforms, such as Facebook, GooglePlus, Twitter and LinkedIn, it becomes more authentic and is more likely to draw qualified customers to your site.

With inbound marketing, you can turn prospects into customers and promoters. Inbound marketing can make your business expand its wings and generate leads.

Get a free inbound marketing checklist

If you’re ready to start using effective, measurable inbound marketing campaigns, then you need WSI eBiz Solution’s free inbound marketing checklist which will show you:

How to stay focused and on course.

10 Simple Steps to Reach your positive ROI.

All you have to do is fill out the form on this page and we will send you the Inbound Marketing Checklist to get you started on your journey to closed loop marketing.


About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 


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