Tips from Atlanta: How Google’s Hummingbird update affects SEO Strategy

February 5, 2017

Rick Knutsen


Have you ever heard of the term “SEO strategy” in terms of your Atlanta business? Chances are that you have. Even a layperson using the Internet has at some point in time utilized SEO strategies to promote their posts, websites, blogs and the like. However, with Google’s new search algorithm, Hummingbird, traditional SEO strategy may be affected.

What is Google’s Hummingbird?

Released on Google’s 15th birthday (September 27, 2013), Hummingbird is one of its biggest updates of search optimization, so much so that it now allows for users to enter more conversational searches rather than purely focusing on keywords entered. Thus, Google searches will now have a better understanding of what a person is looking for rather than depending on scattered keywords. In short, it wants to read your mind!

What does Hummingbird mean for your SEO Strategy

At the outset, Hummingbird will not affect companies that have a strong SEO Strategy. These companies have high-quality, original content and users will continue to be directed to the respective websites. However, companies that have adopted black hat SEO practiceswill need to pull up their socks or else they won’t even show up in the search results anymore.

What SEO Strategy should one adopt with the advent of Hummingbird?

The first step must be to ensure that the content and information you have displayed is unique to your organization (as much as possible). Next, build a solid FAQ content page, as these are the questions users most often search for. However, make the FAQ page unique – answering questions from the perspective of your company and how you do it differently from others.

Thus, SEO strategies are still as important as there were in the past. Hummingbird just forces us to introspect and strengthen these for best results. Contact us in Atlanta today to find out more and what we can offer your SEO strategy.


About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 


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